To show there’s “more than a thousand ways to eat an Oreo,” Argentinian advertising agency DödaVänster created a fun new advert for the cookie brand. Titled ‘Sounds of Oreo’, the ad shows the popular cookie being dropped in milk glasses, cracked in half, and tossed in a metal bowl to create various sounds. These sounds […]
Tic Tac has launched a new campaign offering consumers the chance to win a fiver in cash and get £5 off a minimum spend with a number of high street retailers. Created by Aesop, the promotion will feature on over 15 million packets of Tic Tacs and will be supported by a £1.7m investment. A […]
Mars Chocolate North America announced that its new manufacturing facility in Topeka, Kan., has earned LEED Gold certification —an internationally accepted benchmark for designing, constructing and operating green buildings—from the U.S. Green Building Council. The roughly 500,000-square-foot facility, which opened in March, produces M&M’s Brand Candies and Snickers Bars. This accolade represents an additional LEED […]
Thorntons is to launch two block tablet bars into the competitive UK chocolate market in October, in a move that it claims heralds an “exciting new phase” in the brand’s development. The chocolate brand is adding two 100g bars, Fudge Chocolate Bar and Special Toffee Milk Chocolate – to tap into the £3.9bn chocolate market […]
Mrs. Fields Famous Brands (“Mrs. Fields”) and Interbake Foods (the company responsible for the manufacture and sale of Mrs. Fields branded pre-packaged cookies sold at retailers throughout North America) kicked off “Mrs. Fields Moments,” a national campaign in the U.S.A, inspiring busy cookie lovers to slow down and enjoy a cookie moment with loved ones. […]
Mondelēz International brands Maynards, Bassetts and the Natural Confectionery Company have teamed up to run their biggest-ever on-pack promotion, created by Initials and featured on 21 million packs. The nationwide ‘Win Nothing but Fun Every Day’ campaign runs from now until 4th October 2014. Everyone who enters will win a prize or reward from a […]
M&M’s, the world’s biggest chocolate brand, celebrated the grand opening of its first M&M’S World store in Asia – M&M’s World Shanghai – on vibrant East Nanjing Road. Creating 130 new jobs, the 1,600-square-meter ‘retail-tainment’ destination is the first in Asia – showcasing the strong growth of the M&M’s brand in China and throughout Asia. […]
The fans have spoken – in an “Xtreme” way. For the first time, Snickers Brand offered consumers the chance to select the name of a new product through an exclusive vote on the brand’s Facebook page. Mars Chocolate North America announced the fans’ satisfying choice – Snickers Xtreme. The moniker is appropriate for a delicious new product […]
The Miami Ad School paid homage to some of the classic old school games such as Pacman, Snake and Arkanoid, in a new advertising campaign for Tic Tac. The ads used the sweet and its different colored variety to recreate scenes from the various games, with the tag line ‘Refreshing Fun Since 1969‘.
The digital campaign created by Aesop Agency to mark the launch of tic tac’s new flavour variant ‘Apple Burst’ has generated more than 1 million views on YouTube. The campaign, created by Aesop creative directors Matt Pam and Simon Hipwell and directed by Top Gear director Kit Lynch-Robinson, consists of six films of six different […]