Ruffles potato chips, one of the flagship brands from PepsiCo’s Frito-Lay division, is about to unveil a new cast of characters. Enter Ruff McThickridge and his closest buds, Bo Dato, Mora Crunchy and the Bomb-Defusing Sloth, a group of self-described hotshots sure to make any 1970s action movie hero proud. The gang headlines the Ruffles […]
To help people ‘take a break’ from online connectivity, chocolate brand Kit Kat created a ‘Free No WiFi Zone’—a bench that blocks off WiFi signals. Created with the help of ad agency JWT Amsterdam, this outdoor advertising campaign by Kit Kat aims to ‘disconnect’ people from their emails, Facebook updates, hashtags and likes. Instead, people […]
With the average adult consuming about 2.3 pounds of garlic each year, the demand for garlic in the U.S. clearly speaks for itself. In fact, Americans regularly turn to the flavorful bulb to add a delicious twist to just about any dish – from appetizers and main courses to desserts and even snacks. Now, as […]
With consumers’ love of hot sauce showing no signs of slowing, PepsiCo’s Frito-Lay division has once-again partnered with one of the most popular hot sauce varieties available – Tapatio – offering consumers two new ways to enjoy the heat: Lay’s TapatioLimon flavored potato chips and Cheetos Tapatio flavoured snacks. The two new product offerings join […]
Bulletproof has designed the packaging for the new Cadbury Dairy Milk’s Marvellous Creations range of chocolate. The consultancy began work on the project in November last year having been invited by Cadbury parent company Mondeléz International (then Kraft Foods) to pitch. It initially created designs for the launch of the bars in Australia. Marvellous Creations […]
With an abundance of caution, Nestlé Canada is voluntarily recalling Kit Kat Chunky Peanut Butter and Kit Kat Chunky Hazelnut bars. The recall affects only the 48g size bars of these two limited edition Kit Kat Chunky products. No other Kit Kat product is affected. Product UPC KIT KAT CHUNKY Peanut Butter 48g 0-59800-29936-7 KIT […]
One of the world’s largest chewing gum companies, Wrigley, has added some ‘oomph’ into its products—as an alternative to traditional caffeinated beverages, such as coffee, tea and energy drinks. The gum called ‘Alert Energy Caffeine Gum’ contains 40 milligrams of caffeine, about half the caffeine content found in a small cup of coffee. Described as […]
Ruffles, one of the flagship brands from PepsiCo’s Frito-Lay division, is bringing guys the awesome flavor and delicious crunch of one of their favorite snack foods — beer-battered onion rings — to a potato chip. With the introduction of Ruffles MAX Beer-Battered Onion Ring flavored potato chips, guys can now load up on all of […]
As the company builds on its growth momentum in existing and new international markets, Krispy Kreme Doughnut Corporation will celebrate its 500th international store in operation with the opening tomorrow of a new franchise shop inAguascalientes, Mexico. Since opening its first international location 11 years ago, the Company has strategically expanded its brand footprint into 20 […]
INNOVATIVE IDEAS: Expert teams work on confectionery development for the UK and worldwide
INNOVATIVE IDEAS: Expert teams work on confectionery development for the UK and worldwide. Nestlé continues to strengthen its global research and development network with the inauguration of its newly extended Product Technology Centre (PTC) for confectionery in the United Kingdom. The company’s investment in its PTC in the city of York will enable it to […]