The International Food and Beverage Creative Excellence Awards are delighted to announce that McDonald’s has been named the 2013 Brand of The Year, bagging a phenomenal 13 nominations across the various categories. This is the only Award that is publicized in advance and is based on the number of nominations that McDonald’s has achieved this […]
In Chicago, McDonald’s has put up a clever new billboard that uses an ingenious shadow fork to tell you when to eat at each hour of the morning. Featuring various breakfast items from the fast food chain’s menu, the billboard is attached with a fork-shaped structure, whose shadow changes and shifts throughout the morning. At […]
Coca-Cola put the taste difference between the drink and Coke Zero to the test again in its latest campaign, which saw eight members of the public being hypnotised. Following on from the cinema ‘taste experiment’ earlier this month, the campaign sees hypnotist Peter Powers send the participants to sleep with any pre-conceptions around what they’re […]
The beer drinking experience is already fairly interactive. You open bottles, clink them against your friends’ bottles, and dress them up in little cozies to keep them cold. Apparently, all that wasn’t enough for Heineken, which unveiled a prototype of its new Heineken Ignite bottle last week at Milan Design Week. The bottles incorporate LEDs, […]
For US coffee company Caribou Coffee, Minneapolis-based ad agency Colle+McVoy designed themed coffee cups and napkins that aim to inspire consumers. The coffee cups feature various graphics paired with phrases that metaphorically talk about life, and the napkins encourage customers to buy a drink for a friend or get creative. Caribou Coffee sought to refocus […]
Barcelona, Spain-based ice cream parlour Eyescream sells imported shaved ice cream from Taiwan. Of which, the dessert has a unique texture, that’s somewhere between a sorbet and ice cream, and may be considered “ugly” looking to some. “An amorphous mass of ice cream with lots of sauces and toppings falling above and the sides,” according […]
Scottish illustrator Steven Bonner has created a beautiful typeface for Ballantine’s Scotch Whiskey that reflects the tasting notes of the brand’s 12-year-old Scotch. The illustrator has created several illustrated letters, each of which represents one of the main tasting notes found in the whiskey, including cream, oak and pear. For instance, the letter ‘C’, crafted […]
A few weeks after naming Daniel Bonner as Jury President for the Advertising, Interactive and Digital categories, The FAB Awards have now revealed Mary Lewis as the Chair of the The Packaging & Design Jury for the 15th Annual FAB Awards. The FAB Awards are an International Awards programme, which focus solely on work done […]
Daniel Bonner has been announced as the 15th Annual FAB Awards’ Jury President for the Advertising, Interactive and Digital categories. Commenting on Daniel’s acceptance to chair the 2013 Panel, FAB Awards President N.Nayar said, “We are truly delighted to have someone of Daniel’s calibre to Chair the Jury. Daniel as a Creative and Daniel as a Leader is as […]
The entry lines for the 15th annual FAB awards are now open. The award function, which has steadily gained a strong reputation over the years, is an international programme focused entirely on work done for Food and Beverage brands. It recognises the critical contribution that outstanding creative work makes to build brands. Rewarding the leading […]