Amazon is trying to make our homes resemble the futuristic dwellings of The Jetsons, the late 20th-Century cartoon about a family in space. And brands are getting on board. The latest example is Campbell’s, which according to Adweek, is one of the first brands to offer content for Amazon Echo, the 10-month-old speaker system with […]
Bud Light, the official beer sponsor of the National Football League, is introducing the ultimate in smart technology innovation at the start of the season to ensure that sports fans never run out of Bud Light when watching the action. The Bud-E Fridge is a first-of-its-kind smart home beer fridge that enables consumers the ability […]
Starbucks is launching Mobile Order & Pay in the UK, allowing customers to pre-order their favourite drinks and food in over 150 London stores and save time in the queue. Rolling out from 1st of October, the new feature, available exclusively within the Starbucks App, offers customers greater convenience and the ability to customise their drink […]
Nescafé is the world’s first coffee brand to provide consumers with a fully immersive virtual reality experience, by transporting them to Brazil’s coffee fields using their mobile phones and an ingenious viewer developed by Google. After downloading the Nescafé 360˚ app, which is also available for Android and iPhone, consumers can slip their mobile into a Nescafé-branded […]
‘Pay to play’ in digital is the normal for many marketers but Jack Daniel’s upcoming efforts will blend CRM and social media to try and lift its organic reach among younger drinkers. The Whiskey maker wants to protect its marketing from being forced to solely pay-to-play on social networks. As the likes of Facebook and […]
Gatorade is trying to give fans a new point of view — like how to stare down a Major League fastball — as part of a new virtual reality effort. The campaign features Washington Nationals star Bryce Harper and seeks to put fans in his shoes as he steps to the plate. The campaign — […]
Ready for some fun? Tweet #ShareaCoke to help set a new @RecordSetter record for the world’s largest cheers. *clink!* pic.twitter.com/9UmY5WrVKE — Twitter (@twitter) September 17, 2015 Soft drink brand Coca-Cola has become the first brand to benefit from a customised Twitter emoji after the micro-blogging platform unveiled a pair of stylised glass bottled wrapped in […]
Jim Beam officially announces a new partnership with Snapchat, becoming the first whisky brand to leverage the app for marketing efforts. Beginning immediately, branded Jim Beam video content, targeted exclusively at consumers of legal drinking age, will appear throughout various Snapchat Live Stories. The partnership and branded content will run in the US through the […]
Nescafé has become the first global brand to move all its international and local websites to the Tumblr platform, with the aim of building stronger relationships with younger consumers. The change reflects its position as Nestlé’s top-performing brand on social media, with more than 35 million fans worldwide. It will allow Nescafé to further develop […]
Bud Light is teaming up with longtime partner Google to market unique, premium content directly to American football fans via the new Full Season Football program, featuring content from the NFL and other properties on Google Search and YouTube. Bud Light – the Official Beer Sponsor of the NFL – is the first brand to […]