Campbell’s Soup Brings The Force To New York Comic-Con

Campbell’s Soup Brings The Force To New York Comic-Con

Campbell Soup Company has collaborated with Disney and Lucasfilm to launch a new series of Star Wars themed soup labels. To celebrate the alliance, Campbell’s also announced a surprise for New York Comic-Con attendees and residents – a new Star Wars inspired “canstallation” structure, which was stationed on the streets of New York to celebrate […]

Volvic Continues UK Partnership with Disney on Kids Range

Volvic Continues UK Partnership with Disney on Kids Range

Volvic, the water brand from Danone, is set to continue its UK partnership with Disney, and has introduced new branded collectable water bottles and multipacks designed with popular Disney characters featuring Star Wars, Disney Frozen and Disney•Pixar’s Cars across its kids range. The collaboration, which first launched in 2015, aims to encourage families and children […]

Countdown to ‘Star Wars: The Force Awakens’ with Limited Edition Ice Cream

Countdown to ‘Star Wars: The Force Awakens’ with Limited Edition Ice Cream

Joining in the countdown to Star Wars: The Force Awakens, an ice cream parlor has unveiled two limited edition Star Wars flavors. The flavours by Ample Hills Creamery are ‘The Dark Side’, which is made with dark chocolate ice cream with espresso fudge brownies, cocoa crispies and white chocolate pearls and ‘The Light Side’, bright […]

Popsicle & Marvel Collaborate To Create Marketing Superheros

Popsicle & Marvel Collaborate To Create Marketing Superheros

Popsicle is joining the superhero craze, and the brand has tapped Marvel to help. As part of a new superhero-themed campaign launching today, Popsicle will launch comic books featuring its orange, cherry and grape-flavored frozen treats as characters designed by Marvel Custom Solutions. The books will be released on June 21. A preview video introduces […]

True Drinks Supports Michelle Obama’s Initiative for Healthier Food Options for Children

True Drinks Supports Michelle Obama’s Initiative for Healthier Food Options for Children

True Drinks, a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, is at the heart of the business movement for selling healthy products for kids and families as highlighted in the Wall Street Journal article written by Michelle Obama, “The Business Case for Healthier […]