The new campaign “Making mountains out of Minions” was about materialising the wishes of the most important protagonists out there, the dynamic Tic Tac consumers. It was the consumers themselves who made the association between the humorous characters from “Despicable Me” and the Tic Tac shape and began hand-making their own Tic Tac Minions; planting […]
Beefeater has launched an interactive map of London that allows users to click on locations to see and hear their associations with music spanning rock, punk, jazz, pop and electronica from the last century. The Pernod Ricard owned gin brand has created the Beefeater London Sounds map, available via its website, which includes snippets of […]
Purity Vodka launched the third episode of ‘Crafted Spirits,’ a digital content series starring comedian Joel McHale on the vodka brand’s YouTube. In the most recent video, McHale visits Matt “Mayhem” Biolos, award-winning surfboard designer and owner of LOST Surfboards, at their San Clemente, CA headquarters. McHale and Biolos tour his state-of-the-art shaping facility before […]
To promote the fifth season of The Walking Dead, which is set to premiere on 13 October 2014 in the UK, Miss Cakehead has teamed up with London Mess to create “human burgers”. The concept was inspired by season four’s finale at the Terminus, where a group of cannibals reside. James Thomlinson, the chef behind […]
Pepsi premiered the latest short film off the Pepsi Beats of the Beautiful Game album in partnership with Cine Favela, a Brazilian cultural non-profit organization providing film education and tools to aspiring new young directors from the favelas of Brazil. Pepsi shines the global spotlight on young, aspiring Brazilian talent with “Guerreira (Warrior Woman).” The […]
For fans of The Walking Dead, Philadelphia-based Dock Street Brewery has crafted a unique beer that will satiate your inner zombie. Aptly named ‘Dock Street Walker’, it was made to celebrate the season finale of the hit AMC series. It also pays homage to the show with its special ingredient—smoked brains. No, not actual human […]
What do Molly Sims and Wendy’s have in common? They both have good taste. Tonight, actress, model and style icon Molly Sims hosted an exclusive fashion event at a Wendy’s restaurant on 714 Third Avenue in New York City, where she kicked off a new campaign that celebrates the recent launch of Wendy’s new premium […]
http://www.youtube.com/watch?v=wQ_uGS_hD-k&feature=youtu.be Nespresso has called on Hollywood A-listers George Clooney and Matt Damon to help launch its new digital platform, run in partnership with Google and YouTube. “This partnership is not just about a TV campaign,” explained Jean-Marc Duvoisin, CEO of Nestlé Nespresso S.A. “This leap forward in our brand strategy is about giving coffee lovers the […]
Subway has teamed with Lionsgate ahead of the UK release of The Hunger Games: Catching Fire to launch its fiery range of Jalapeno Melts. The media campaign launches on 6 November with 30-second and 10-second TV spots across all major terrestrial and digital channels and cinema activity kicking off from 15 November. The partnership will […]
The quest for Middle-earth inspired adventure begins at Denny’s, as America’s Diner celebrates the long-awaited release of “The Hobbit: The Desolation of Smaug,” a production of New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM). A bold new menu features seven authentic dishes inspired by “The Hobbit” films and a bounty of exclusive movie content available only […]