In order to pay homage to Ayrton Senna and to revere the power that the three-time champion have to make Brazilians feel like they belong to one nation, Heineken, the official sponsor of F1, presents the film “Obrigado”. Developed by Publicis Brazil, the piece is part of the #ObrigadoSenna campaign and reflects the importance and legacy of […]
Five-time FIA Formula One World Champion, Lewis Hamilton is collaborating with hospitality organisation The Cream Group and investors including UNICEF Ambassador and early backer of Beyond Meat, Tommaso Chiabra to revolutionise fast food when they launch exciting new concept Neat Burger, the first international, plant-based burger chain. Opening its first site on September 2nd, Neat Burger promises to transform the way people see plant-based food by […]
Heineken has launched the Heineken Chatbot on Facebook Messenger, which provides an engaging platform that invites consumers into the premium, innovative and exciting world of Formula 1. The Chatbot, developed by Publicis Media Content and Space66, is part of Heineken’s through-the-line Formula 1 ‘More Than A Race’ campaign, launched to open up the lifestyle of Formula […]
Heineken officially launched its global Formula 1 (F1) partnership in 2016 with two new campaigns; When You Drive, Never Drink and More Than A Race. Both campaigns were rolled out across multiple markets on TV and digital platforms in 2016 and will continue to air throughout 2017. Heineken is the F1 Event Title Partner of […]
Australian sparkling wine brand, Chandon has unveiled its latest piece of localised content via Havas Sydney, to mark the second season of its partnership with the McLaren-Honda Formula 1 team. The partnership, which began in 2016, builds Chandon’s association with the glamour of the Formula One lifestyle and forms part of Chandon’s ongoing strategy to […]
Heineken has announced details of an Australian-first innovative media activation, designed to connect with consumers in the lead up to the 2017 Formula 1 Rolex Australian Grand Prix. This will be the first local event to mark Heineken’s new major strategic global partnership with Formula 1. Heineken and JCDecaux have partnered to create specially designed, […]
Heineken has unveiled a campaign to promote its new global Formula 1 partnership at an event in Italy ahead of 2016’s Italian Grand Prix. The launch coincides with the brand’s first Formula 1 Grand Prix where it is an official title sponsor. Publicis Italy has created two TV ads for the brewer that will be shown […]
Martini, one of the world’s most iconic Italian brands and the world’s leading vermouth and best-selling Italian sparkling wine, kicked off the Formula One season in style with the ultimate Terrazza experience in Pessione, Italy the home of Martini. The brand revealed plans for Grand Prix city take-overs where consumers will enjoy a series of […]
Diageo has kicked off an anti-drink driving push for its Johnnie Walker brand in conjuction with the Department for Transport’s THINK! campaign and McLaren Honda F1 stars including Jenson Button. The initiative comes as Johnnie Walker celebrates its tenth year sponsoring McLaren and is part of the brand’s global Join the Pact campaign, which aims […]
For the third year in a row, the makers of Johnnie Walker scotch brought the House of Walker to Austin, Texas during Formula 1’s Circuit of the Americas race to drive awareness around the brand’s “Join the Pact” responsible drinking program. The number one Scotch whisky in the world is committed to encouraging responsible drinking […]