Pet food brand Pedigree has teamed up with Facebook to launch a customised camera effect to help raise awareness for pet adoption, just in time for October’s National Adopt a Shelter Dog Month. The camera effect – created by BBDO New York – allows Facebook users to choose from multiple breeds of dogs to layer […]
New Year (Rosh Hashanah) is a hectic time on social media feeds in Israel. Greetings and wishes abound and if you’ve got a Facebook account, chances are you’ll be checking in more than usual to see exactly who sent you wishes, sent your friends wishes and no less important didn’t send you wishes at all! […]
As part of its ongoing global digital strategy and presence, traditional Prosciutto brand, Prosciutto di San Daniele, launched its ‘Chefs Talks’ social platform – an exciting series of up close and personal short interviews with some of the UK’s top chefs, who all have an affiliation with North-Eastern Italy where the unique prosciutto is produced. […]
With the clocks going back October 30, signalling the end of summertime, Martini, the world’s leading vermouth and best-selling Italian sparkling wine brand, is helping to keep summer alive by giving social media users their very own personalised DJ. Martini in partnership with Proximity London, will deploy a DJ chatbot to message fans over its […]
Even oatmeal is going digital. To show that Quaker’s oats are used to make more than just oatmeal, the PepsiCo-owned brand is launching a campaign as part of a month-long effort the brand is dubbing ‘Oatober.’ Starting October 2016, Quaker will start pumping out Facebook, Instagram and Pinterest posts with oat recipes, including muffins, cookies […]
This summer, CX agency Lavender and Hendrick’s Gin are partnering to create a whole new variety of cucumber – The Unusually Australian Cucumber. Hendrick’s is a most unusual gin, oddly infused with rose and cucumber. To champion its peculiar garnish, the noble cucumber, the brand will engage gin consumers over the coming months by rediscovering […]
Domino’s Pizza is now giving customers yet another way to order: via Facebook Messenger, using bot technology. Beginning September 15, Domino’s customers across the nation who have a Pizza Profile can place their most recent order or Easy Order via Messenger. The same Domino’s in-house team that brought US customers zero-click ordering, as well as […]
Without question point-of-view food videos are the fastest growing trend in social media, and only 8 weeks after launch new channel BOSH! has nailed the ‘magic-hands’ formula to earn 50 million video views, quarter of a million subscribers and its first brand partnership, with Pret A Manger. BOSH! is a how-to-cook channel which creates exciting […]
On Friday 19th August, Absolut will offer anyone with the Uber app in London the opportunity to be whisked off to the ultimate summer party location on a private jet, for a once in a lifetime #AbsolutNights experience showcasing that the best nights happen out of the blue. The winners will have to be located […]
Beer brand Beck’s has launched an innovative new campaign via social media that provides fans with a smartphone peripheral that transforms a standard mobile camera into a 360-degree-capable lens for recording images all around the user. The ‘CapCam’ comes attached to the top of the beer brand’s pilsner bottle, and can be detached separately from […]