Learn to Love Winter with McDonald’s ‘American Winter’ Campaign

Learn to Love Winter with McDonald’s ‘American Winter’ Campaign

From January 26th, McDonald’s launches a new product range: American Winter, consisting of several gourmet recipes which give comfort to support the cold during winter. To announce this launch, TBWA\Paris has created a saga composed of 3 comedies directed by Ben Gregor (Moonwalk production). Each spot contrasts the harsh winter weather with the warm, comforting […]

KFC Launches First Major Brand Campaign in Australia

KFC Launches First Major Brand Campaign in Australia

In a break from product-based advertising, KFC this weekend launches its first-ever major brand campaign in Australia, aimed at bringing its values to life and connecting customers to the ethos of its founder, Colonel Sanders. Based on a saying from the Colonel that ‘life should always be finger lickin’ good’, the new campaign developed by […]

Domino’s Launches on Snapchat with ‘Dough to Door’ Film

Domino’s Launches on Snapchat with ‘Dough to Door’ Film

Domino’s has bolstered its social-media presence by rolling out on messaging service Snapchat. The pizza-delivery brand will promote its tie-up for 24 hours as a Snapchat Story, with the platform carrying a short video ad created by agency Iris. The “dough to door” film charts the journey of a pizza-delivery driver who encounters an alien […]

McDonald’s Japan Launches Fries Drizzled with Chocolate Sauce

McDonald’s Japan Launches Fries Drizzled with Chocolate Sauce

The ‘McChocolate Potatoes’ is McDonald’s Japan latest addition to it’s menu. If you are a lover of chocolate and fries, this new a-la-carte item combines McDonald’s fries with drizzles of white and milk chocolate sauce. The treat will hit stores across Japan on 26 January, and will be available till mid-February.

New Ad from McDonald’s Aims to Dispel Another Myth About its Food

New Ad from McDonald’s Aims to Dispel Another Myth About its Food

The latest trust driving communications from McDonald’s UK launches January 15 and continues the myth busting campaign that launched last year. It sees the brand acknowledge some of the common misconceptions customers hold around their core products, before communicating the truth around the quality of the ingredients that they use. Last year the campaign focused on the […]

Ogilvy & Mather London Makes a ‘Big Deal’ of Pizza Hut Delivery

Ogilvy & Mather London Makes a ‘Big Deal’ of Pizza Hut Delivery

Ogilvy & Mather London unveiled a new integrated campaign for the January ‘Big Deal’ from Pizza Hut Delivery, the second major campaign following the hugely successful ‘Classic Crust’ campaign for Pizza Hut Delivery last year. Aimed at tempting take-away consumers to sample the new Pizza Hut Delivery January offer, the campaign breaks on national radio […]

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