Fast food chain KFC has debuted a new food item in the Philippines called the ‘Double Down Dog’—and it looks downright sinful. A follow-up to its ‘Double Down Sandwich’, it’s made of a fried chicken patty wrapped around a cheese-filled hot dog, served with honey mustard and relish dressing. According to a Facebook post, the […]
When you think of Chinese fast food in the USA, chances are “Panda Express” would come to mind. After being established in 1973, this quick service restaurant chain has gradually expanded to the 1,700 locations across the U.S. and Puerto Rico under its management today—to reflect this success and to mark the launch of a […]
Carl’s Jr. and 72andSunny have launched the brand’s new Super Bowl spot, airing in the Big Game on Feb. 1st and live online now. In the commercial ‘Au Naturel,’ Carl’s Jr. and swimsuit model Charlotte McKinney are stripping down and going all-natural for the first time ever. Within the ad, which supports the launch of […]
Leo Burnett India has launched a brand new campaign inviting people to come and relish McDonald’s Double Patty range of burgers under its limited edition – “Doubles Fest.” The campaign is based on the insight that it’s even better when you get double of something you love. The overall creative articulation for the campaign is […]
McDonald’s UK has launched a new campaign to promote ‘soft skills’ such as communication, interpersonal, and teamwork capabilities in a UK-wide scheme backed by entrepreneur James Caan. The restaurant chain’s drive will be backed by organisations including the CBI, National Youth Agency, LearnDirect and Barclay to help improve soft skills in the workplace. McDonald’s has […]
McDonald’s saw the sign. The Golden Arches dropped its next brand spot for the refresh of it longstanding “I’m lovin’ it” platform, a 60-second TV commercial that focuses on the signs outside McDonald’s restaurants and the messages on the marquee. While they often advertise a new product or promotion, this ad will focus on the […]
McDonald’s is starting off the new year with new takeout bags that seem to offer customers a choice: Blare to the world that you’re lovin’ it, or hide your McIndulgence altogether. The fast food giant started rolling out the new bags last month as part of a new marketing campaign that also includes commercials and […]
McDonald’s has updated its famous “I’m lovin it” marketing strategy to spark what it claims is the customer-centric “brand transformation” needed to plaster haemorrhaging sales. People can expect to see more upbeat ads from the beleaguered restaurant moving forward in what is a calculated gamble to wrestle the brand from the negativity surrounding it. McDonald’s […]
Subway is stepping up its sponsorship activity at Liverpool FC, with new display ads reacting to on-pitch activity. The new ads will show the slogan ‘Super Sub Time’ every time a tactical substitution is made by Liverpool. The ads first made an appearance during Liverpool captain Steven Gerrard’s substitution in the home game against Sunderland. […]
The McDonald’s McRib will return on 31 December, the fast food chain confirmed. Burger lovers have long been mystified by the elusive McRib, which tends to make intermittent appearances on the McDonald’s menu in the UK and US. The McRib is a barbecue sauce-infused pork sandwich that reportedly first arrived in 1981, only to disappear […]