Stoli Vodka has partnered with Universal to be the drink of choice for its James Bond-like femme fatale, Charlize Theron’s Atomic Blonde. While Bond’s touted many alcohol brands, in particular his ‘shaken, not stirred’ vodka Martini, Atomic Blonde will gain prominence as the tipple of choice for the secret agent, underlining how versatile the drink is in cocktails. […]
Oscar-nominated film director Guillermo del Toro, has brought his imaginative art to an unlikely canvas, an intricately elaborate, limited-edition release from Patrón tequila. This partnership marks one of the first collaborations in which del Toro has engaged outside of the entertainment industry, and among a handful of partnerships carefully selected by Patrón over its long […]
Birds Eye Fish Fingers is launching an online film to show support for mums and dads around Britain to celebrate the sometimes-thankless parenting moments they face, and to stand with them in #Solidaritea. Birds Eye’s film features a group of mums – the so called ‘fish finger five’ – who originally came together to support their […]
Pereira & O’Dell worked with The Lift on a hoax campaign for Coca-Cola Mexico owned bottled water brand Ciel, to create anticipation over a fake movie starring Karla Souza titled “An Evil Thirst”. A Teaser Trailer was released on March 22 along with the launch of a fake movie site, which contained the teaser trailer and […]
During the 89th Academy Awards, Walmart premiered three films made by Hollywood directors Antoine Fuqua, Marc Forster (Tool of North America) and filmmaking partners Seth Rogen & Evan Goldberg. Walmart and creative agency Saatchi & Saatchi New York challenged these directors to each make a one-minute film based on the six items of a single […]
Milk brand TruMoo is getting a “Trollicious” makeover this fall. Up until October 31, 2016, Poppy and Branch, the colourful and spunky characters from DreamWorks Animation’s new comedy adventure, Trolls, will be making an appearance on specially marked bottles of TruMoo Chocolate and limited-edition TruMoo Orange Scream milks. Fresh from your trusted dairy and made with no […]
The Triple Cheeseburger comes out in all McDonald’s restaurants in France. A new product inspired by the iconic Double Cheese recipe: Three beef patties, three slices of melted cheese and three times more fun. To announce the launch, TBWA\Paris has created a fantastically directed comedy TV spot directed by Ben Gregor (Moonwalk Production) parodying Alfonso […]
“Right wing or left wing, nude we are equal,” says Wilson Barreto. Wilson was blinded by a FARC (Revolutionary Armed Forces of Colombia) bomb attack in Bogotá when he was just 19. He is one of more than 6,000 people from all sides of the Colombian civil war who posed nude at Bolívar Square, Bogotá, […]
To launch Tiger White in Malaysia, Tiger Beer has put its ‘It all starts with White’ platform to the test and given beer drinkers the chance to be part of a major creative production unlike any in history. Coaster is the first-ever film to be conceptualised, crowd-sourced and produced by consumers using beer coasters. On […]
Fans of the Back to the Future series can now enjoy ‘Pepsi Perfect’, as seen in the second movie of the trilogy, where Marty Mcfly purchased it at the Cafe ’80s when he traveled to 2015. In celebration of the film’s 30th anniversary, Pepsi will be producing 6,500 bottles of these limited edition Pepsi Perfect, […]