As far as the Brazilian beer brand, Skol, was concerned, there was lots of support for Iceland on June 17. Despite being the country with the smallest population to enter the competition, the beer brand launched a campaign for Brazilians to increase their number of supporters. There are many reasons for this support. Brazil and […]
Guaraná Antarctica, the Brazilian soft drink brand, launched a new surfboard 80% manufactured from PET (Polyethylene Terephthalate) plastic. In 2012, the brand became the first soft drink manufacturer to produce the first 100% recycled PET bottle in the Brazillian market, and following its success, Guaraná Antarctica are now launching the second project in their continued […]
The leading brand of beers in Brazil, Skol has been reinforcing its commitment through a message of respect, with initiatives such as “Reposter“, in which eight illustrators were invited to redesign former Skol posters that objectified women. Now the branch launches SKOLORS, a special edition of cans with the various skin colours. In all, six […]
Brazilian beer brand Skol invited illustrators and artists to recreate old Skol posters that objectified women and that for some time have not represented what the brand believes. The “Reposter” project brought together artists engaged in feminist issues and gave them total freedom to share their views. Signed by F/Nazca Saatchi & Saatchi, the project […]
Beverage brand Guaraná Antarctica teamed with creative agency F/Nazca Saatchi & Saatchi to launch the Wara’ná Book. The homemade book captures the 95-year history of the Ambev owned soft drink. The limited edition book is divided into four fascicles that invite readers to learn about, and sometimes feel, every detail of the native Amazonian fruit which is also […]
Skol, an official supporter of the 2016 Rio Olympic Games, has revealed a series of videos that teaches fun ways to cheer for 15 different Olympic sports. With the help of choreographer Clarice Lima, “How To Torcer” (“How To Cheer”) features entertaining choreographies that blend dancing with characteristic moves of each sport. Swimming, soccer, tennis […]
Official Olympic sponsor, Skol has launched a limited edition of three cans inspired by the original metals of the Olympic award medals – Gold, Silver, and Bronze – to celebrate the event and toast with all those participating in this party. Over 1 million medal cans were produced and they can be found in areas […]
After six months in production, the official video clip for Skol Delegation, whose theme song is “Charriots of Fire” premieres on August 4. It could have been an ordinary film, but Skol, known for being an innovative brand, transcends the limits of Partying and put together a team to provide an unprecedented experience in the country. […]
Skol is the first beer brand to support the largest event of the LGBT community in Brazil: the 20th edition of the LGBT Pride Parade. And on LGBT Pride Day in Brazil, 28 June 2016, the brand reinforced its commitment to respecting choices and individual differences. Watch the film ‘Road’ , created by F/Nazca Saatchi […]
In an epic battle, F/Nazca Saatchi & Saatchi launches Salamitos, Brazil’s first ever protein snack produced by BR Food’s Sadia. Unlike other snacks in the market, which choose a softer approach in communication, Salamitos arrives with a bang. The humorous TV spot is entitled “Medieval Battle” and pits brave Salamitos warriors against an army of […]