As summer comes to a close, parents face the transition from fun, relaxed schedules and carefree lifestyles to the structure and routine that the school-year brings. In a twist to the common notion that parents can’t wait for back-to-school and students dread it – perhaps some statistics suggest otherwise: kids look forward to getting back […]
The Snickers ‘You’re Not You When You’re Hungry’ campaign has plenty of legs, as the latest effort by BBDO New York proves, asking people to get one Snickers bar for the price of two. In the campaign, the brand is back to call out those making questionable decisions online, thus the one-for-two offer in […]
Food is so heavily embedded into the culture of a country, that local people rarely notice how wonderful – and sometimes weird – their own food is. That is, until someone from a different place arrives… This insight sets the scene for J. Walter Thompson Amsterdam’s new TV commercial for Dutch supermarket PLUS. The […]
Ross Keenleyside is an award-winning copywriter and creative director. He is also an exceptional cook and writer of recipe books. His latest venture, CookHouse59 is a collection of much-loved recipes featuring hearty comfort food classics, new twists on traditional favourites and special discoveries selected from his travels. Loveurope and Partners (LEAP) believed so strongly in the CookHouse59 project that […]
Albert Bartlett the UK’s leading supplier of fresh potatoes, was established in 1948 and is celebrating its 70th anniversary this year. To celebrate, the company will produce retro looking bags for its fresh Rooster crop available in stores on 1st September. The packaging for the 2kg bags of Albert Bartlett Roosters will have a vintage […]
BBDO Guerrero won the Del Monte Spaghetti Sauce and Pasta business earlier in 2018, following a competitive pitch. The assignment kicks off with the launch of an integrated campaign for Del Monte’s range of delicious spaghetti sauces. Made from only the finest ingredients, Del Monte demonstrates its expertise in flavourful sauces with five appetising variants […]
Since announcing its #unstereotype movement in June 2016, Unilever has been striving to avoid and subvert gender stereotypes in advertising. The latest campaign for its Dutch peanut butter brand Calvé embraces the movement with some inspired casting. The spot features Dutch football player Lieke Martens, who was voted FIFA player of the year after winning […]
Creating a rich mix of written and video content, kitchen appliances brand NEFF is working with TI Media to share the benefits of its innovative new Slide&Hide oven range with the premium publisher’s woman&home and Ideal Home audiences. The campaign runs for two months until the end of September and is supported by social […]
BBDO Guerrero has developed a series of radio commercials promoting the habit of preparing your breakfast the night before with Quaker Overnight Oats. Taking inspiration from the habits of current consumers, Quaker Overnight Oats promotes the advantages of oatmeal recipes conveniently prepared at night. The radio materials revolve around the idea that when your breakfast […]
Extra Gum has launched Extra Support Acts, a program created to support Australia’s up and coming musicians by transforming pre-roll ads on YouTube in to a digital support stage. The campaign was created in partnership with Clemenger BBDO Sydney as creative lead, Universal Music Australia and BRING for talent, music strategy and content, MediaCom, […]