In November 2017, Just Eat worked with marketing tech agency Byte London and VR content creator Inception VR to become one of first companies to launch an augmented reality (AR) experience through Facebook’s AR studio. Now, the fast food marketplace has revealed that the campaign was a sales success. The AR experience enabled Facebook users […]
KFC launched a summer sweepstakes where fans can win a limited-edition KFC Colonel floatie. The floatie is in the likeness of Colonel Sanders and features holders for a bucket of chicken and beverages. Through June 22, fans can visit KFCfloatie.com to enter to win one of the floaties, which aren’t available for sale. KFC announced […]
The campaign ‘It’s Just Bread’ sees Hovis back on the air after 2 years – and it’s a bold shift in direction for the beloved bakery brand. The spot – which premiered during the commercial break of Coronation Street (Monday 21st May) – celebrates the role bread plays in the everyday lives of people […]
ButterflyCannon have created the brand positioning, identity, naming and packaging design for Walgreens Boots Alliance’s new wellness range, a collection of three protein powders that are both disruptive whilst feeling approachable and deliciously healthy. The brand is targeted at women under 30 looking to live well and tone up, aiming to attract health-conscious women rather […]
How to leave the ‘gringo’ image behind and be part of the conversation in the Brazilian Internet? Owning it. Hershey’s related its chocolate bars to a popular expression used in one of the greatest hits of the 90’s in Brazilian music. The slang “hold this bar” is the chorus off “Cheia de Manias,” by Luiz Carlos. […]
Strategic brand design agency BrandOpus has collaborated with long-term client partner Pipers to launch a new range of vegetable-based snacking alternatives as part of a strategic brand revamp. Pipers wanted to launch into the healthier snacking category. Building on a successful partnership, that has seen significant growth for Pipers as the ultimate premium crisp brand, […]
McDonald’s has released a new brand ad called ‘Timeless’, an intergenerational tale that challenges the 24/7 connectedness of modern life created by DDB New Zealand. Built on bringing families together over a meal, McDonald’s taps into the insight that what families want the most is to spend quality time together. Our silver-haired protagonist faces a […]
From the looks of things, free two-hour shipping is but one of many, many Whole Foods perks Amazon is giving Prime members — something subscribers deserve, considering Prime’s 20 percent price increase. The e-commerce giant has just announced two new benefits for its subscribers: an additional 10 percent discount off sale items and deep discounts […]
WCRS has launched a social campaign to introduce “Gluten Freeedom”, the new brand idea for the Warburtons gluten free range, to the people of Britain who follow a gluten free diet, following the recent rebrand of the previous Warburtons’ Newburn Bakehouse range. The campaign which has run across Facebook, Instagram and Pinterest, is made up […]
Deliveroo, a leading food delivery company in the UK, has announced that it is to make all of its employees shareholders in the company and give them equity. The move will mean all permanent staff, present and future, will be given share options in the company. The move will be worth nearly £10 million in […]