Hershey-owned Reese’s Peanut Butter Cups is ramping up its marketing game before the holiday season. The brand lately introduced a Pac-Man themed game on Snapchat to reach young candy lovers who typically don’t use Facebook or watch TV. The game — debuted on September 19 and will live on Snapchat for six weeks — features a Pac-Man […]
Snact, a fruit snacks manufacturer on a mission to reduce food waste in the UK, has unveiled a distinctive new brand identity, with design by B&B studio. Every day, 4.4 million apples and 1.4 million bananas are thrown away in the UK, often for being an unusual or ‘ugly’ shape. Snact rescues as much of […]
Wagamama has partnered with MOX London and UNIT9 Films director Simon Neal to introduce their very own Katsumama. In this comedic film, she announces the National Katsu Curry Day on the 28th of September. As Universities’ freshers week are starting, Wagamama is offering free Katsu Curries to the first 50 students to help them cure […]
Following on from 2016’s successful Limited Edition Halloween cake bars McVitie’s Cakes have launched another spookily themed range designed by Springetts. Inspiration for the design came from the idea of a witches’ delicatessen, where all the weird ingredients are picked from punnets, ready to take home and cook in their cauldrons. “We used the McVitie’s […]
Shopper Marketing and Retail Activation agency Savvy, is extending summer by telling the UK that Lipton is now served in KFC with a 5-week outdoor mobile sampling campaign visiting 100 KFC restaurants over a weekend period. As Autumn arrives, Lipton is keeping the population shining by handing out free samples to consumers visiting KFC across […]
It’s September and the High Jewish Holiday season is here. Rosh Hashanah, Yom Kippur and Sukkoth will all be taking place in the space of just two weeks. And for those of you who have never been to Israel during the high holidays, you should know they are the ultimate ‘get-together-time’ and the ultimate cause […]
Premium chocolate brand Godiva has partnered with esteemed photographer and director Rankin, to produce a new immersive global campaign, that showcases the sensorial artistry of its new range, Godiva Masterpieces. The campaign devised by creative agency CHI & Partners aims to bring to life how it feels to eat Godiva, and what sets it apart […]
DesignLSM have recently completed the interior for Burger & Lobster – Bryant Park, helping to bring the popular casual dining concept to New York’s theatre district. Following the success of their first outpost in Flatiron, the new 146-cover restaurant situated within the first floor of the Stephen Sondheim Theatre offers a dedicated restaurant and bar space […]
Shoppers’ facial expressions will determine the advertising creative they see on a new campaign for Nutella via oOh! and PHD that, in an Australia and New Zealand advertising first, uses facial mapping technology to determine their mood and personalises creative to match. Using the Kinect camera built into oOh!media’s fully interactive Excite panels, the facial […]
Austin-based Vital Farms and creative agency Preacher have launched a new campaign to literally call bullshit on the ‘cage-free’ movement, and in turn, educate people on the benefits of Vital Farms pasture-raised eggs. Studies show that 92% of American consumers are buying into Cage-Free, thinking that this means happy hens running around in open fields. […]