As part of its partnership with Sony Pictures Animation’s upcoming film The Emoji Movie, Kerry Foods is set to hit screens with a new 10 second creative across its Yollies brand on kids TV channels, cinema, digital and video on demand. Driving interest in the category and for the Yollies brand, the TV campaign will […]
BuzzFeed’s foodie content platform Tasty has launched the Tasty One Top, a bluetooth-enabled induction cooktop. In an interesting move for a media company, Buzzfeed’s latest media rethink involves bringing its foodie platform Tasty into the kitchen with the launch of a smart appliance. Currently only available on pre-order in the US, the One Top connects […]
Wall’s Pastry, has launched a new campaign which will see a multi-million pound prize giveaway through a major on-pack promotional campaign. The promotion will run across five million packs and feature on Wall’s slices, pasties and jumbo sausage rolls. Forming part of the Wall’s Helping Hand campaign, a search to find and support community projects with […]
Tesco, one of the world’s leading supermarkets, is launching a major test of its food Safety Bags that could lead to their introduction in stores around the world, following a push in China to help consumers eat pesticide-free fruit and vegetables. Tesco Safety Bags, introduced recently in China, are fruit and vegetable bags that use […]
Creative agency Clinic announced details of their work creating the branding and identity for Sano: an exciting new food brand which aims to empower people to make the best nutritional and wellbeing decisions in their everyday life. The founders are passionate about evidence-based nutritional science and both Dale Pinnock and Heather Richards, being nutritional experts, […]
IT’SUGAR, the cheeky experiential candy retailer, is bringing Americans together in a seriously sweet way. Known for its outlandish candy and irreverent merchandise, one of the world’s largest specialty candy retailer launched an exclusive line of 3D-printed Trump gummies — and they’re going to be ‘yuuuge’. The sugary snacks — which feature a nearly lifelike […]
Cadbury is permanently resurrecting its 80 year-old Tiffin bar, a move apparently driven by a consumer-led social media campaign and following a successful limited edition run of the bar in 2016. It was brought back in a limited edition of three million bars. Cadbury brand manager Katrina Davison told the Daily Star that the response […]
Tate & Lyle Sugars has announced that Lyle’s Golden Syrup is to be a broadcast sponsor of Channel 4’s The Great British Bake Off, set to return to screens this autumn for the eighth series, alongside Dr Oetker. In its new Channel 4 home the show welcomes restaurateur, food writer and novelist Prue Leith who […]
Brand strategists and positioning specialists Brandpoint, has revived and reinvented McCambridge’s classic home bake bread kit range to appeal to the modern market. Owning close to a one-third share of the Irish bread market, McCambridge was an existing household staple. Their challenge was to rebrand and reposition the identity of the bread mix range in […]
End Allergies Together (E.A.T.), a non-profit organisation that funds research to help solve the growing food allergy epidemic, has joined forces with the award-winning ad agency BBDO New York to develop a public education campaign designed to advise people of all ages about the life-threatening dangers people with food allergies face every time they eat. […]