Award winning design house DesignLSM, were approached by chef Stephen Li to create the interiors and branding for his new seafood grill restaurant based in Billericay, Essex. “The idea behind Felix was to create a welcoming and refined restaurant offering, which would showcase Stephen’s culinary expertise whilst appealing to the local community,” revealed the agency. […]
Promohire enjoyed working with agency The Fitting Room on their latest campaign for Fuller’s Kitchen. The brand was celebrating National Ice Cream day, and launched a double-decker ice cream themed bus called The Inside Scoop. Our converted bus has completed a multi-date activation adventure between the 20th and 30th July and began the tour in London. […]
In a bold move, Kraft Heinz Australia removes iconic Heinz Beanz branding for charming new labels, launching four new can sizes. The nationwide integrated campaign has been created by Y&R New Zealand and Assembly Ltd, with music composed by Franklin Road. The heartwarming campaign, led by an animated short film, follows ‘Geoff’ – the head […]
EasyJet, the budget airline, is celebrating Dutch culture with a pop-up café in partnership with the Netherlands Board of Tourism and Conventions. The café will serve Hagelslag on bread, or sprinkles on buttered bread, a popular Dutch breakfast dish. Guests will enter the brightly coloured pop-up through an aeroplane door and then order from the […]
China has become the first nation to embrace facial recognition technology to authorise digital payments following an innovative play by Alibaba to ease queues in local KFC restaurants. The so-called ‘smile to pay’ service has been introduced in the city of Huangzhou as part of a trial with the chicken chain to boost the customer […]
International design consultancy DECIDE has created the branding and packaging design for the launch of a new sub brand frozen pizza range for Dr Oetker under the Chicago Town brand. ‘The Pizza Kitchen’ has been created to complement the existing Chicago Town Takeaway and Deep Dish ranges and increase brand reach to target the weekday, […]
Nutella, worth £50.8m and growing at +55.8% in the past four years alone, is moving into the biscuits category for the first time in the UK, following a fantastic trial period and tremendous success in global markets. Available now as a single serve or multipack of six, Nutella B-Ready features a light, crunchy wafer shell, […]
Kinder, the fastest growing kids confectionery brand, is continuing its growth momentum with the introduction of a range of monster designed Kinder Choco-Bons packs, set to capitalise on the £121m Halloween opportunity. A spokesperson for Ferrero UK comments: “Confectionery makes up £96m of the total Halloween opportunity. What’s more, the occasion represents a key seasonal […]
From wearing special jerseys and socks to sitting on the same section of the couch every Sunday, NFL fans will do just about anything to help their favourite team win. Kicking off the 2017 season, Tostitos, the Official Chip and Dip of the NFL, is giving fans another way to help their team rack up […]
Reaching out to consumers in a cinema may not be new, but driving their participation through an on-screen message definitely shakes things up a bit. This is exactly what McDonald’s did this Indian Independence Day. The brand celebrated diversity by relaying various messages around #BeDifferentTogether in a fun, engaging style. McDonald’s partnered with DDB Mudra […]