Heinz Develops ‘Chicago Dog Sauce’ for the City that Won’t Put Ketchup on its Hot Dogs

Heinz Develops ‘Chicago Dog Sauce’ for the City that Won’t Put Ketchup on its Hot Dogs

Every city has its own unique culinary delicacies and quirks, but few rival Chicagoans and their utter refusal to put ketchup on hot dogs. That’s why ketchup purveyor Heinz has rolled out a ‘Chicago Dog Sauce’ for National Hot Dog Day on July 19. Made specially for Chicagoans, the sauce – which Heinz said is […]

Have a Break from the Grunting of Wimbledon with JWT London’s KitKat Radio Ad

Have a Break from the Grunting of Wimbledon with JWT London’s KitKat Radio Ad

The sight of thousands of people sitting on Murray Mound with strawberries and cream is testament to how much we love Wimbledon. But we can all agree that sometimes the grunting gets a bit much! KitKat pokes fun at the absolute racquet some players make with a new tactical radio spot by J. Walter Thompson […]

Dave Says Pie was ‘Not Bad’ in the Latest ‘Good Different’ Ad from ALDI Australia

Dave Says Pie was ‘Not Bad’ in the Latest ‘Good Different’ Ad from ALDI Australia

ALDI’s success in Australia has been built on listening to what shoppers want. Long before Woolworths introduced customer reviews, ALDI Testers Club was inviting shopper feedback and using it to develop better quality products. As part of the ‘Good Different’ brand platform ALDI is launching a 30-second TV ad via BMF, to tell Australians that […]

Subway Brings ‘Fresh Forward’ with New Restaurant Design and Customer Experience

Subway Brings ‘Fresh Forward’ with New Restaurant Design and Customer Experience

Subway, one of the world’s largest restaurant chain, is rolling out the Subway Fresh Forward design, transforming every aspect of the customer experience. Subway engaged FRCH Design Worldwide to design a distinctive and welcoming space. A bright new colour palette, inspired by fresh vegetables, and the new Choice Mark serve as a focal point in […]

KP Snacks Buys Butterkist From Tangerine Confectionery

KP Snacks Buys Butterkist From Tangerine Confectionery

KP Snacks is delighted to announce that it has reached agreement with Tangerine Confectionery to buy Butterkist Limited, Tangerine’s popcorn business. Butterkist’s manufacturing site in Pontefract, West Yorkshire and its 140 employees will become part of the KP Snacks business. Mark Thorpe, CEO of KP Snacks, says: “Butterkist is an iconic brand with a 100 […]

Tate & Lyle Launches New Premium Brown and Golden Sugar Range

Tate & Lyle Launches New Premium Brown and Golden Sugar Range

Tate & Lyle, has unveiled a brand-new range of premium brown and golden sugars called ‘Taste for Adventure’. Launching in June 2017, the range has been inspired by flavours from around the world and is Fairtrade ethically sourced pure cane sugar. The ‘Taste for Adventure’ range is aimed at consumers who pride themselves in being […]

Firezza Customers Treated to Impromptu Musical Performance by Sacla’ and Aldo Zilli

Firezza Customers Treated to Impromptu Musical Performance by Sacla’ and Aldo Zilli

Diners at a London pizzeria experienced a meal of an operatic magnitude as they were treated to an incredible impromptu musical performance. Secret opera singers, disguised as restaurant staff, broke into song during the lunchtime rush hour at an Italian pizzeria. The performance was orchestrated by Sacla’, the Pesto People, who brought the spirit of […]

Nils Leonard on the Need for Provocation in the Food and Beverage Industry

Nils Leonard on the Need for Provocation in the Food and Beverage Industry

Every year, during the Cannes Lions Festival, the who’s who of the Marketing and Advertising Industry congregate at the picturesque city in France, to celebrate the creativity and innovation done over the last year. So if you can afford to grab a ticket to the festival (and we know that isn’t easy!), then running into […]

Nature Valley Encourages the UK to Go Outdoors and Pick up their Tennis Rackets

Nature Valley Encourages the UK to Go Outdoors and Pick up their Tennis Rackets

Nature Valley has launched their first integrated tennis campaign to leverage its position as the Official Snack Bar of the Lawn Tennis Association (LTA) and demonstrate its commitment to British Tennis “The Court is Yours” campaign, created by London-based agency Space, aims to encourage greater participation at grassroots level whilst capitalising upon the recent revival […]