McDonald’s have been named The YouTube FAB Brand / Marketer of The Year at the 19th edition of the International Food and Beverage Creative Excellence Awards (The FAB Awards), bagging an impressive nine nominations across the various categories. The world’s largest restaurant chain, who last won this title in 2013, will be handed the award […]
New York Bakery Co., one of the UK’s largest bagel producer, has revamped its popular Bagel Thins range in a move to encourage more shoppers, looking to reduce the carbs from their diets, into the Morning Goods category. The two-strong range of new-look Bagel Thins four-packs, will be available from May 2017 in Original and new Cinnamon […]
Freestone’s is the birth child of Kate Freestone, formerly the Founder of highly successful Rude Health, whose love of natural food and nostalgia of growing up in idyllic Somerset surrounded by nature’s ingredients, inspired this PR guru to enter into the organic cereal realm and launch her third cereal brand to market. Slice Design were […]
Despite the trend for healthy eating, it seems the UK just can’t shake its love of crisps. Peckish Brits gobbled up five per cent more sharing bags of crisps than 2016, but it begs the question: what’s the next big thing in sharing snacks? As a result, FMCG trade magazine The Grocer asked global design […]
Mr Kipling has recently launched an exciting new range of Free From cakes–exclusive to Tesco stores–to meet growing consumer demand for healthier products. The packaging was designed by BrandOpus, who also created the core identity. A shift in recent years has seen a more discerning consumer emerge who is wary of what they put into […]
Led by the insight that flavour is the number one purchase driver for 51% of snackers, McCoy’s is bursting back on to TV screens with its newest flavoursome launch to the market: McCoy’s Chips! Live from 27th April to 10th May, the 20” TV spot is set in a traditional fish and chip shop on […]
Alpen, the Weetabix owned muesli brand, has announced the launch of a new TV campaign as part of its continued investment behind the brand. On air from the 1st May through to September, the Alpen advertising will coincide with a striking new pack refresh for the brand, designed to celebrate its authentic Alpine roots. The […]
Tilda is tapping into the rise in demand for Caribbean food with the launch of new Limited Edition Caribbean Rice & Peas as their Steamed Basmati range, now a £51m brand continues to grow at +14.3% YOY value, ahead of category growth +6.2%. New Tilda Caribbean Rice & Peas will be available at major supermarkets […]
Brass has delivered the largest piece of promotional activity to date for Burton’s Fish ‘n’ Chips, with it’s ‘Join Our Fans’ campaign. In a bid to build the iconic brand’s fan-base, the 12 week ‘Join Our Fans’ campaign is led by an on-pack promotion headlining with a £1m prize fund. It offers shoppers the chance […]
Martin London provided one runner at 2017’s London Marathon with extra motivation to get to the finish line. Scott Montgomery from Liverpool ran the London Marathon with a hilarious ‘carrot and stick style’ Dunkin’ Donuts headgear set – the ‘Marathon Motivator’ – that dangled a giant tempting donut just 18 inches from his face. He […]