With its new campaign, which has been created by French agency Romance, Intermarché has turned the heads of two million French people in just 24 hours. Shot like a Truffaut or Lelouch movie with the song “L’amour l’amour l’amour“ by Marcel Mouloudji, Intermarché tells the story of a young man who finds a good reason […]
The Tic Tac brand, known for its iconic-shaped mints and unique packaging, is launching Piña Colada flavour Tic Tac Mixers mints. The Piña Colada flavour is the newest addition to the Tic Tac Mixers family of products, which includes Cherry Cola flavour and Peach Lemonade flavour mints. The new Piña Colada flavour Tic Tac Mixers […]
Strategic brand and packaging design agency Bulletproof has created a new global brand identity and packaging design for meat-free brand Quorn as part of a £10m relaunch. Bulletproof was appointed to the project in August 2016 by brand owner Quorn Foods. Founded in 1985, Quorn has grown to be the leading meat-free brand in the […]
Hellmann’s mayonnaise has updated it brand positioning and identity to reflect a more ‘natural’ direction as consumers continue to look or products that are natural and sustainably sourced. Supported by a £7m marketing campaign, the brand relaunch will see a new pack design roll out across its full mayonnaise portfolio, featuring a more contemporary, “deli-inspired […]
Bertolli have launched new Bertolli with butter & olive oil infused with Lemon & Chilli flavour, to excite the avid home-cook and encourage versatile cooking in a convenient way. Seeing an opportunity in the market to introduce a premium food product for the ever-busy consumer, Bertolli have launched a new Italian inspired, flavour infused blend […]
Popular breakfast cereal brand Weetabix, is bringing back its famous ‘Have You Had Your Weetabix?’ strapline with a new advertising campaign that aims to encourage consumers to think of the brand as the first choice for breakfast. Supported with a heavyweight £10 million investment and a bold new pack design the brand aims to extend […]
Stacy’s Pita Chips is honouring Women’s History Month with artsy limited-edition bags that pay homage to artwork and signs that women have created throughout history. A limited number of bags, which were created in partnership with Goodby Silverstein & Partners, are available for free at StacysStandsWithYou.com. For each person that registers to receive a bag, […]
As part of its ongoing global digital strategy and presence, traditional Prosciutto brand, Prosciutto di San Daniele, launched its ‘Chefs Talks’ social platform – an exciting series of up close and personal short interviews with some of the UK’s top chefs, who all have an affiliation with North-Eastern Italy where the unique prosciutto is produced. […]
Krispy Kreme, in partnership with Digital Arts Network and Eleven, is taking its customers on a virtual reality journey to launch the iconic doughnut brand’s new range, inspired by the flavours of the cinema. Following the success of their award winning website and American Classics campaign, Krispy Kreme is advancing further into the digital space […]
Doritos is supporting the launch of its new Heatburst range in the UK, with a two month TV campaign that builds on its ‘For the Bold’ positioning. Developed by AMV BBDO and PepsiCo, the new campaign, starring a baby dragon, is set to heat up the snacks market with Doritos Heatburst, the latest addition to […]