A secret society is subject to subliminal advertising in Avocados From Mexico’s fun Super Bowl spot. The agricultural brand will run a 30-second spot in the first quarter of the Big Game but on February 2 it released an extended 90-second cut of its ad from creative shop GSD&M. “We are excited to once again showcase […]
Fans of cup noodles and Final Fantasy games rejoice, because Nissin has partnered Square Enix to create a limited edition set of Final Fantasy cup noodles. Created to celebrate the game’s 30th anniversary, the set comes with 15 different cup noodles—each featuring the end game boss from the original Final Fantasy to the recent Final […]
The FAB Awards – International Food and Beverage Creative and Effectiveness Awards – are pleased to announce their partnership with YouTube. This will be the third year running that The FAB Awards has teamed with Google UK. As per the partnership, YouTube will sponsor both The FAB Agency of the Year Award and The FAB […]
Wendy’s will make its Super Bowl debut with a 30-second ad from VML that satirizes competitors’ use of frozen beef patties and touts Wendy’s fresh beef. Scored to Foreigner’s 1977 hit “Cold as Ice,” the ad shows an employee from fictional burger chain competitor “Othr Guyz” using a blow dryer to thaw out some patties […]
Who better to sell DON’s significant range of meat products than the Dons who actually eat them? DON Smallgoods has re-introduced itself to Australia with a new integrated campaign from DDB Group Melbourne. DON is looking for every man, woman and child in the nation that goes by the name ‘Don’ (Donnas, Donatellas and Don Juans, too). […]
To celebrate the launch of a new speciality store in Tokyo, chocolate brand Kit Kat will be releasing limited edition chocolate that looks like sushi. Available in three different flavours, they were inspired by classic sushi dishes: tuna, sea urchin and egg. The tuna Kit Kat is made of raspberry and white chocolate, the sea […]
M&M’s Brand released a new virtual reality film developed by contemporary artist KAWS and the art-fashion-media icon VISIONAIRE to celebrate the brand’s 75th Anniversary. The film is available to view in Virtual Reality and 360 on the M&M’s YouTube page and on visionaireworld.com. The new film combines the joy of M&M’s colourful chocolate candies with the […]
McCoy’s, the number one ridged crisp, is continuing its mission to establish itself as a brand that’s famous for delivering on flavour and innovation with the launch of new McCoy’s Chips: crinkle cut chips for a full-on chip shop experience. Available to convenience and impulse retailers from February 2017, the new range will be available […]
Weetabix Food Company, Britain’s number one selling cereal brand, announced a £30 million capital investment programme across its UK manufacturing sites in Burton Latimer and Corby. The creation of new production capacity by 2018 will significantly raise volumes to match rising sales of the iconic Weetabix biscuits both at home and overseas. The investment will […]
With the help of BrandOpus cake brand Mr Kipling, has released a seasonal range of packaging to help consumers celebrate Valentine’s Day with Britain’s best-loved cakes. The brief was to create limited-edition packaging for some of their most popular treats but with quirky messages to evoke the spirit of Valentine’s Day. Mr Kipling have a history […]