Walkers, the number one savoury snacking brand, is launching a new re-sealable 175g Sharing Pack to give retailers even more opportunity to tap into the lucrative sharing segment which has grown by 15.9% in the last five years, plus an innovative on-pack promotion as part of its UEFA Champions League (UCL) sponsorship. Available in the […]
British high street bakers Greggs has begins testing a next day delivery service in London following early trials in Newcastle. Two small pockets of the City of London have been chosen for the new trial starting. They will deliver to any areas within a 0.4 mile radius of Greggs in Cheapside and Eastcheap – but […]
It’s January. Arguably the time when living well seems the most challenging – health kicks, detoxing, saving a few pennies are front of mind… It’s time we remembered the uncomplicated joy that can come with cooking and eating. Wieden+Kennedy London’s campaign for Sainsbury’s seeks to do just that – by recognising food for what it […]
While meal kit delivery services like Blue Apron have become all the rage in recent years, they’ve often been criticized for the massive amount of waste that they produce. That’s why Blue Apron’s latest campaign aims to position the service as one that is actually “better for the environment” despite its superfluous packaging. In a […]
belVita Breakfast will air two brand new 10” TV ads on Monday 16 January, to celebrate the launch of its brand new Good Mornings marketing campaign. The 360 and truly integrated campaign will show and encourage consumers to enjoy the power of a good morning, which starts at breakfast. The campaign also comprises of a […]
Nando’s PERi-PERi launched a campaign at all of its Washington, DC, restaurants that declares #EveryoneIsWelcome. Hatched after one of the most divisive elections in USA’s history, the campaign expresses Nando’s belief in the values of inclusion, diversity and mutual respect. On Nando’s social media sites and the windows of Nando’s six DC locations, the South African-Portuguese restaurant […]
No one is more honest in their opinion, especially when it comes to food, than kids. DDB San Francisco asked a group of 4-6 year olds to come to BJ’s and sample each of the new EnLIGHTened options from BJ’s healthy menu in their new campaign, “Honest Critics.” They then used their honest opinions in […]
The UK’s newest independent frozen yoghurt parlour, The Sloane Bros Frozen Yoghurt Co., has announced that they are launching their distinctly British froyo brand nationally in early 2017 and globally in 2018. Off the back of the success of their initial Brick Lane store, which has attracted local press and celebrities alike, and their shopping […]
The beginning of the year is time to reset, start anew and obviously, get ready for the Super Bowl in February! While everyone is debating about what team will reign victorious in 2017, Johnsonville is focusing on making its sausage the most snacked-on snack at Big Game parties. To do so, they couldn’t just push out […]
One of the world’s most eminent marketers, Dana Anderson, Senior Vice President and Chief Marketing Officer of Mondelēz International, says innovation at the global snack foods giant encompasses everything from working methods to products and requires marketers to “think ahead in a fearless manner”. Dana Anderson explained that this attitude was essential, given the pace […]