Just Eat, the world’s leading marketplace for online food delivery, has today announced an exciting new phase in the evolution of the Just Eat brand. Recognising its unique position as market leader in all 13 countries in which it operates, Just Eat has declared an ambitious company vision: to create the world’s greatest food community. […]
FCB presents a new Fargo campaign developed under the concept “Everything Can Fit In A Slice Of Bread”, that continues building the brand’s new positioning, initiated in its previous campaign in April this year. The agency creatively led by Lulo Calio developed this integrated campaign that includes three TV ads: “Voice Message”, “False Profile” and […]
Lurpak, the UK’s no.1 butter and spreadable brand, has unveiled a new TV ad as part of a multi-million pound marketing campaign. The campaign aims to challenge consumer cooking habits and drive butter usage as research by Lurpak shows UK consumers are spending more time consuming food media than cooking. Lurpak ‘Game on, Cooks’ will […]
Creative agency MUH-TAY-ZIK | HOF-FER launched a campaign for Albertsons Companies’ brand O Organics called ‘Organic for All,’ featuring a TV spot and video across digital and pre-roll placements. Organic food is often perceived as unaffordable and out of reach for many consumers. But the ‘Organics for all’ campaign aims to show that O Organics’ […]
Brand design agency Parker Williams has created the label for Sarson’s new pickling vinegar. Parker Williams’ creative concept for Sarson’s Specialty Pickling Blend marries a key consumer trend – helpful – with the vinegar’s brand promise of taking the stress and hassle out of pickling with an easy-to-use, ready-mixed solution. The clear, informative label inspires […]
Kinder Surprise is heading back to TV screens with a delightful new ad that celebrates the power of children’s imaginations and how this simple yet iconic treat that children love can help create memorable and magical moments for grown ups too. In the 30 second ‘Parents’ ad we are welcomed into different families’ homes where […]
‘Aussie Kids are Weet-Bix Kids‘ – the song that launched a million breakfasts – has been transformed into a truly anthemic piece of music after a nation-wide hunt for talent and song writing ability. The tune, which has become an iconic advertising asset since first launched in 1987, will form the basis of a new […]
We are delighted to announce that Food & Beverage News has been rebranded and will now be called FAB News. The move comes as part of our efforts to further develop the ‘FAB’ brand to be synonymous with everything food and beverage. The adFAB Media Group have been running The FAB Awards, which recognise and […]
Leading design and innovation company, Seymourpowell, is pleased to announce details of its recent collaboration with Mondelez India on the launch of Cadbury Bournvita Biscuits – a major extension to the iconic beverage brand and an important addition to the Mondelez India biscuit portfolio. Seymourpowell were tasked with creating the 3D product design for the […]
Colman’s is heroing its core mustard product in its latest TV and print campaign to tie in with a new brand repositioning. Launching on 12 September the ads show scenarios where mustard fans ‘overdo it’ with a generous serving of the condiment. Aimed at a core older male audience, the campaign runs with the line […]