Popsicle is joining the superhero craze, and the brand has tapped Marvel to help. As part of a new superhero-themed campaign launching today, Popsicle will launch comic books featuring its orange, cherry and grape-flavored frozen treats as characters designed by Marvel Custom Solutions. The books will be released on June 21. A preview video introduces […]
Looking for a refreshing summer treat that gives back to the cows who help make Ben & Jerry’s ice cream possible? Look no further than our Ben & Jerry’s company owned Scoop Shops! During the month of June, $1 from every milkshake (up to a maximum donation of $3,000) sold in the US, goes to […]
Vermont ice cream manufacturer Ben & Jerry’s recently announced a new ice cream flavour, ‘Save Our Swirled.’ The brand was inspired to create this raspberry ice cream filled with swirls of marshmallow and raspberry, as well as dark and white fudge ice cream cones, to increase awareness about the global climate talks being held in […]
The 17th Annual International Food and Beverage Creative Excellence Awards (The FAB Awards) were held last night at the quintessentially British – The Hurlingham Club in London. The black tie and posh frocks affair was held in honour of the Nominees and Winners of The 17th FAB Awards, which recognises outstanding creative work done for […]
The International Food and Beverage Creative Excellence Awards are delighted to announce that Abbott Mead Vickers BBDO has been named The Google FAB Agency of The Year at The 17th FAB Awards. The now Google sponsored award, is presented to the Agency that has scored the maximum points taken from the number of nominations, FAB […]
Mini Babybel, one of the UK’s cheese snack favourite, is back on TV screens with a brand new and highly-engaging advertising campaign. On air from the end of May, the new creative by Y&R Paris sees the brand unveil ‘The SuperCheese’ – a talking Mini Babybel superhero character that will strengthen the emotional connection with […]
Fresh pasta and pasta sauce experts Giovanni Rana is relaunching its existing Perfect with Pasta Sauce range with three new sauce variants and two updated SKUs, all rebranded under its existing Simply Italian and Italian Indulgence fresh filled pasta ranges. Launching this month, there are four products in the Simply Italian Sauce range and two […]
The guys behind Amigo’s Peri Peri in Acton have teamed up with The Yard Creative to design the perfect burger joint and it’s opening, on the 24th of May 2015 on the busy Uxbridge Road, a few doors down from the Shepherd’s Bush tube and Westfield London. The brand has core ethics of friendly, welcoming, […]
Marmite looks to be gearing up to launch a summer campaign with the strap line ‘Summer of Love’. The Unilever owned brand has filed a trademark application with the Intellectual Property Office for the spread brand featuring pink branding with flowers and the words “summer of love” emblazoned on the logo. Unilever confirmed it is […]
The Tic Tac brand, known for its iconic-shaped mints and unique packaging, is launching Tic Tac Mixers mints, the newest addition to the Tic Tac family of products. This new sub-brand features first-of-its-kind, dual-flavoured pills that change from one flavour to another as you let them melt in your mouth for a small, yet exciting […]