Alpro, the ‘alternative to dairy’ food company, is to make a link between fashion and breakfast after signing up as an official supplier of the forthcoming edition of London Fashion Week, which takes place on 18-22 September. Vicky Upton, UK marketing controller at the Belgium-headquartered company, said the event was “the perfect platform for us […]
If you are looking for a unique dining experience in Japan, be sure to check out restaurant chain Zauo. It has a quirky dining concept where customers are encouraged to catch their own meal. The wait staff provides them with a rod and bait, and the customers are free to catch whatever fish available in […]
Few 80-year-olds can claim to be trendsetters in the digital age, so how has a brand celebrating its eighth decade managed to take social media by storm? Launched in 1935, KitKat, with its trademark red wrapper and chocolate fingers, has not just stood the test of time, it has never stopped moving with it. Named […]
Hungry House is looking to reach over a million Notting Hill Carnival-goers with geo-activated discounts and promotions. It will mark the first time the takeaway delivery service has used the technology, traditionally harnessed by retailers, and ties up with its sponsorship of the ‘Fun Bunch’ sound system used at the three-day event. Users of the […]
Grey London has unveiled its first work since being named lead creative agency for General Mills UKIN earlier this year. Cook Like the Locals is an integrated, content-led campaign promoting Old El Paso’s new Restaurante range, four soft taco meal kits – Steak Carne Asada, Pork Al Pastor, Chicken Tinga & Baja Fish – inspired […]
The Official Crisp Partner of the Football League, McCoy’s, is amplifying its national ‘Win Your Club’ activity with bespoke promotions and displays in wholesale depots across the UK. Featuring in over 80 Bestway and Dhamecha depots throughout August, the dynamic football-coach-themed displays will educate retailers on the McCoy’s promotion as well as offering exclusive ‘two […]
Cadbury Milk Tray has revealed new packaging to coincide with the brand’s centenary as it attempts to re-establish the chocolates as a thoughtful and special gift choice. Working with Design Bridge, Cadbury sought out public opinion ahead of the re-design and discovered that there was still an underlying love for the chocolate brand. “Despite being […]
If you’re a bloke and you get the urge to sing along to a power ballad in public just go with it, McCoy’s says. The UK’s leading crisp brand is urging men to break the traditional ‘man rules’ and unleash their true selves as part of a new campaign. McCoy’s new “Go bold” campaign, created […]
Godiva Chocolatier’s global ambassador and tennis star, Caroline Wozniacki, made a special appearance at the MetLife Godiva boutique, where she worked on her “serve” by promoting the brand’s Soft Serve, as well as announced a tennis-inspired gift with purchase program, in advance of her appearance at the US Open. “I’ve always been a big fan […]
The company behind New York’s Morris Food Truck has undergone a rebrand to create a platform for growth that will allow it to spin out new brand ventures. Founded in 2011 the New York-based grilled cheese truck has worked with design and branding agency Pearlfisher to establish Morris – the name of founder Mike Jacober’s […]