Doritos, the crisp brand owned by PepsiCo, has teamed up with the Lad Bible to launch ‘The Summer Bible’, the world’s first 12-hour holiday challenge. The Summer Bible will host “courageous videos and the best summer hacks” and encourage people to make the most of summer. The Lad Bible will document its own experience on […]
Mint brand Trebor has refreshed its packaging design and logo as it looks to achieve a greater standout on shelf. Working with Bulletproof, Trebor wanted to retain it’s identity but introduce a more colourful, eye-catching look. The brand’s red star mark has now become the heart of the new identity, using tonal colours on each […]
Oreo Thins got a formal introduction earlier this summer, showing the world all the ways a thinner cookie can be just as “wonderfilled” as the classic Oreo. Now the Mondelez International brand is suggesting that the new Oreo Thins are just what the forgotten finger, aka the pinkie, has been waiting for. The 60-second digital […]
Pizza chain Papa John’s wants people to know that it won’t be next in line to jump on the natural food bandwagon – because it was there long before its competitors were. Now that ‘organic,’ ‘preservative-free,’ and ‘natural’ are the latest food buzzwords, Papa John’s is capitalizing on its ‘better ingredients, better pizza’ tagline like […]
Grocery prices in July fell by 1% month on month according to data from groceries website mySupermarket. After a small rise in June – the first increase in price in 2015 – prices continued to fall from £86.84 for an average basket of products in June, to £86.11, a weekly saving of 73p. When compared […]
Seeds of Change, the leading producer of sustainably grown seeds and organic foods, in partnership with its agency partner, BBDO San Francisco, recently staged an event called “Endangered Eats.” Hosted in Atlanta with chef and restaurateur Hugh Acheson, the event invited foodies to a once-in-a-lifetime dining experience: the chance to taste endangered species. Curious diners […]
The Subway restaurant chain, committed to always improving the customer experience for every person that visits, has launched the Subway App and order.subway.com. The new features offer the added convenience of remote ordering and payment for its customers in the US. Later this year, the brand also plans to add PayPal, a global leader in […]
Mentos has been unveiled as an Official Sponsor of BT Sport Rugby Aid 2015 In Association with The Sun. The event in aid of charity Rugby For Heroes of which Mike Tindall MBE is Patron, sees celebrities and some of the greatest former professional rugby players battle it out in an England v Rest of […]
Mentos has teamed up with digital music service Spotify to launch Mentos Freshener; a brand new smart app designed to freshen up playlists. The digital and social partnership will run for six months and will be supported by competitions and advertising. To activate the fun and fresh campaign Mentos will be giving away £1,500 worth […]
Domino’s has launched free ‘Emoji Literacy Flashcards’ to help bring confused customers up to speed regarding this surge in use of emoji lingo. This move is a follow-up to the pizza chain’s previous promotion that enabled customers to order a pizza by simply texting or tweeting a pizza emoji. As a tie-in, Domino’s has launched […]