Fresh pasta and pasta sauce experts Giovanni Rana is relaunching its existing Perfect with Pasta Sauce range with three new sauce variants and two updated SKUs, all rebranded under its existing Simply Italian and Italian Indulgence fresh filled pasta ranges. Launching this month, there are four products in the Simply Italian Sauce range and two […]
The guys behind Amigo’s Peri Peri in Acton have teamed up with The Yard Creative to design the perfect burger joint and it’s opening, on the 24th of May 2015 on the busy Uxbridge Road, a few doors down from the Shepherd’s Bush tube and Westfield London. The brand has core ethics of friendly, welcoming, […]
Marmite looks to be gearing up to launch a summer campaign with the strap line ‘Summer of Love’. The Unilever owned brand has filed a trademark application with the Intellectual Property Office for the spread brand featuring pink branding with flowers and the words “summer of love” emblazoned on the logo. Unilever confirmed it is […]
The Tic Tac brand, known for its iconic-shaped mints and unique packaging, is launching Tic Tac Mixers mints, the newest addition to the Tic Tac family of products. This new sub-brand features first-of-its-kind, dual-flavoured pills that change from one flavour to another as you let them melt in your mouth for a small, yet exciting […]
M&M’s Brand is on a mission to raise money and awareness – and lots of laughter – for the first-ever U.S. Red Nose Day campaign by asking fans and consumers to make someone else laugh. This week, Mars Chocolate North America announced that M&M’s, known for its colorful chocolate candies and equally colorful sense of […]
BrandOpus has worked with Kingsmill to redesign their brand and packaging design across the entire portfolio of products. The challenge was to strengthen the brand, to imbue meaning and personality over and above the functional attributes of the products, whilst establishing a clear portfolio architecture and simplified pack communication hierarchy that will form a strong […]
Aesop Agency, the brand storytellers, have created their first campaign for MOMA – the healthy breakfast brand – since winning the business earlier in the year following a competitive pitch. The campaign marks the launch of MOMA’s new Bircher Muesli range. The three executions – which include the endline ‘Start Your Day Awesome’ – are […]
Green Giant and Universal Studios announce a new partnership and multi-channel campaign ahead of the highly anticipated release of the new Minions film this summer. The partnership begins in early May and will include a UK radio campaign with Heart FM, comprehensive digital and social media support, as well as in-store activity and a Minion […]
Mars, Incorporated have been named The 2015 Google FAB Brand / Marketer of The Year at the International Food and Beverage Creative Excellence Awards (The FAB Awards), bagging a phenomenal 16 nominations across the various categories. Bruce McColl, Global Chief Marketing Officer at Mars, Incorporated said: “At Mars, we believe in the power of creativity […]
Santa Maria Herbs & Spices relaunches its Extra Fine Selection into Tesco stores nationwide in the UK, from early May incorporating new blends from world cuisines: Moroccan Ras El Hanout, Peruvian Chilli & Lime, Jamaican Jerk and Japanese Teriyaki. One year after Santa Maria’s launch of its Extra Fine Selection grinders, Unique Blends and Chillies […]