Jacob’s biscuits is rolling out a new identity and packaging designs as part of a £10 million push to create a new “masterbrand” for the biscuits. The new designs for the United Biscuits brand have been created by JKR. Jacob’s announced the brand push last April, when it launched a new advertising campaign created by […]
OXO has refreshed the look of its Cubes and Shake & Flavour ranges to modernise the brand but without losing recognisable elements of its design. Coley Porter Bell (CPB) carried out the work and the agency was tasked with creating a design that reflects the brand essence of vibrant colours as well as OXO’s heritage. […]
KP Snacks, one of the UK’s biggest snacks manufacturers has announced the launch of Hula Hoops Puft, a light and crispy, hooped snack that is a new addition to its classic snacks range. The pack design has been developed by award-winning strategic branding consultancy, Coley Porter Bell. Hula Hoops Puft will provide consumers with a […]
The holidays are over and starting the New Year off with healthy habits is at the top of everyone’s list. Kellogg’s is introducing two new delicious 100-calorie or less snacks: Special K Chewy Snack Bars and Special K Brownies, marketed specially for women. Now women in the U.S. can enjoy a tasty snack in a […]
Blumberg Grain senior executives are arriving in India this week for meetings on food security needs in the public and private sectors. The company will also be participating in official business and industry events on January 26th held in honor of visiting U.S. President Barack Obama, and hosted by the U.S.-India Business Council, an arm of the US Chamber of […]
Lyle’s Golden Syrup kicked off a tour of London with a giant ‘smile activated’ syrup dispenser in a PR stunt to raise brand awareness. Holding 5kgs of syrup the dispenser is a giant replica of a Lyle’s Golden Syrup green tin. It has a sensor that can detect a smile and doles out free syrup […]
Quiet Storm has launched its first TV campaign for Young’s Seafood since winning the account in July last year. Exploring the concept of food envy, the multi-million pound advertising campaign, features a new character for the Young’s brand – a discerning foodie cat called Malcolm – who loves his food. He longs for the Young’s […]
If news from 2014 made the case for 3D printing as this decade’s game-changing technology, CES closed the sale. From dresses to drum kits, the show was full of printed, working devices we didn’t even see on the radar last January. For some, though, the CocoJet 3D printer took the cake…or the candy, rather. CocoJet […]
Sartori Company, producers of award winning artisan cheese, is excited to announce its launch of Citrus Ginger BellaVitano during this year’s Winter Fancy Food Show held in San Francisco, CA. Citrus Ginger BellaVitano will be available year-round at specialty cheese shops across the United States beginning this February. Citrus Ginger BellaVitano is a delightful cheese […]
Super Bowl XLIX just got awesomer: The Skittles brand announced that it will be airing its first-ever Super Bowl ad, and it will be celebrating its first official inclusion in The Big Game in a variety of unexpected ways in the weeks leading up to the Feb. 1 kickoff. As an official sponsor of the NFL, Skittles […]