One of the UK’s leading sugar-free mint, Smint, has unveiled its striking new limited edition ‘Fresh to Impress’ range, available in stores nationwide this summer with a RRP of £1.15. Further to its ‘Design Our Cover’ competition that ran over two months last year, the three winning cover designs now feature across 300,000 packs of […]
This spring, Iceland’s traditional and nutritious yogurt, skyr, is set to conquer British shores. Arla Skyr is made from skimmed cows milk and is carefully made following traditional Icelandic methods, which results in a delicious, silky texture that is low in fat, reduced in sugar and naturally high in protein. Known for their strength and […]
Nature Valley is launching a delicious new range of Popcorn Bars to meet the needs of snackers looking for an alternative tasty treat, at home or on the go. On-shelf from early May, the New Nature Valley Popcorn bars will be available in two flavours: Cranberry & Yoghurt and Peanut & Sunflower Seed (RRP £2.89). […]
Ben & Jerry’s has created the ultimate solution to satisfy the munchies for ice cream lovers, and just in time. On April 20th the company will roll out a revolutionary new way for fans to eat their ice cream with the BRRR-ito, available in scoop shops nationwide in the US. For first-timers, Ben & Jerry’s […]
KP Snacks has completed a massive make-over of crisps, snacks & nuts fixtures in over 150 independent convenience stores across the UK. It marks the latest wave of activity for the company’s hugely successful SnacKPartners category initiative, which has proven to drive average sales uplift of +40% in participating stores by following a clear and […]
Green & Black’s Organic, the chocolate maker, will make its first foray into television advertising in a new £2 million campaign to promote its Thin range. The ‘Taste & Colour’ campaign by Mother London is the brand’s biggest marketing campaign in its 24-year history and will include TV, print and out of home advertising. It […]
BrandOpus has worked with McCain, the nation’s best selling frozen potato brand, to create a new range designed to appeal to an adult audience. 1+2 person households account for 60% of the UK population and often take their inspiration from the experiences they have when eating out of home. Building on this insight, the brand […]
A year into its UK launch, taste expert Santa Maria is promising consumers that its extensive range of Mexican products will taste better than leading competition, if consumers don’t agree they will get their ‘money back’. The move is part of a new £1m, fully integrated ‘Taste Guarantee’ campaign. The first of its kind within […]
Creative marketing agency, RPM, were reappointed by Cadbury to enhance the brand’s annual Easter Egg Trails experience, that was held nationwide in partnership with the National Trust and National Trust for Scotland. This marks the eighth year of the campaign and the second year that Cadbury has commissioned RPM to develop the event proposition and […]
As the nation prepares for a long weekend of Easter egg hunts and celebrations, new research from Mintel finds more than half (53%) of all Brits will be splashing out on chocolate gifts such as Easter Eggs and chocolate boxes this year. And across the UK, those in the North and Scotland are set to […]