Bruegger’s Bagels, known for its freshly baked, authentic New York-style bagels, has launched “Behind the Taste,” a video series that gives fans an inside look at the people and traditions behind the brand – plus a bonus for viewers. The first video vignette, which debuted January 7, features Ben Richards, a bagel expert who has […]
Weight Watchers has kicked off its 2015 marketing drive with a refreshed look and feel designed to communicate the weight loss brand is ‘here to help’. The ad campaign, developed by Saatchi & Saatchi, comprises three 30 and three 20-second TV spots and showcases Weight Watchers’ new offering for its ProPoints weight loss plan, which […]
SKYCITY opened its new restaurant in Adelaide Casino’s brand new development. The opening saw English celebrity chef Sean Connolly lead the way with another well publicized restaurant since his 1988 arrival in Australia. Connolly who has had affiliations with SKYCITY prior to this new venture when he launched the extremely successful The Grill by Sean […]
Leading breakfast brand Weetabix is launching a new multi-channel campaign in the New Year that looks to get kids excited by the choice of a nutritious breakfast. With spend over £5.5 million, the Weetabuddies campaign will run across TV, on-pack, in-store, social and online as well as engaging Mummy bloggers in an effort to get […]
With less than a month to go until Super Bowl XLIX, anticipation is building with millions of fans around the world eager to learn which advertisements will take center stage during The Big Game. PepsiCo’s Doritos brand — which has consistently presented some of the most memorable and talked-about ads of Super Bowls past — […]
Nature Valley, one of the nation’s most popular cereal bars, is unlocking a huge sales opportunity for retailers with the launch of a new on-trend range of protein bars. New Nature Valley Protein fills a current untapped gap in the market for a mainstream cereal bar range with the added benefit of protein and is […]
Musician Jessica Sanchez is home for the holidays, and she brought the ultimate stocking stuffer – M&M’s Crispy Chocolate Candies. M&M’s Crispy is coming back, and Mars Chocolate North America unveiled the latest in a string of star-studded special deliveries to fans as a way to say thanks for their undying passion for M&M’s Crispy. […]
A recent survey conducted by Ladbrokes Bingo found that the humble roast potato is the highlight of the Christmas dinner – with a huge 56% majority choosing it as their favourite item of the festive feast. Turkey came a close second, and pigs in blankets came third. The average Brit eats between two and three […]
As the first bags of fan-favorite M&M’s Crispy Chocolate Candies begin to hit store shelves this month – with nationwide distribution available in January – fans in New York City received an exclusive first taste, with the help of a very special guest. Vanessa Williams – television, Broadway and music superstar, as well as the […]
A wedding cake slice from the 2011 wedding of Prince William, Duke of Cambridge, and Duchess Kate Middleton, Duchess of Cambridge was sold at Julien’s Auctions in Beverly Hills for $6,000. The buyer of this romantic slice of history was Gee Chuang, cofounder and CEO of Listia.com, an online marketplace startup in Silicon Valley. Chuang […]