Partners Andrews Aldridge has been appointed by sausage brand HECK as its lead advertising agency to support the brand’s ambitious growth strategy. Partners won the account following a competitive pitch against undisclosed agencies. The move represents an increase in marketing activity by HECK as it attempts to shake-up the traditional sausage market and boost its […]
Recent sampling events at Southern California Costcos gave consumers a taste of new Ehrmann Mixim Greek fat-free yogurt and the opportunity to choose their “flavorite.” Customers were given samples of six different flavour combinations of creamy, smooth plain Mixim Greek yogurt packaged with two separate toppings and asked to choose their favourite. The results are in, as […]
Salt of the Earth introduced a new, sophisticated automatic packaging production line to improve quality and expand packaging options. The total investment is €1 million. The high-tech automatic packaging system is designed for tablets and granular salt products. Using rolls instead of traditional premade polyethylene (PE) bags, the new system enables the expansion of product […]
Coley Porter Bell has created new packaging for Loyd Grossman’s range of cooking sauces, aiming to reflect the brand’s ‘vibrant flavours’ positioning. The consultancy began work on the project in August last year, having won the account for parent company Premier Foods that summer. According to Stuart Humm, creative director at Coley Porter Bell, the […]
Ordering meals for graduation parties, birthdays and meetings just became even easier, thanks to Domino’s new Group Ordering Tool. The Pizza giants developed the Group Ordering Tool as a fast and convenient feature on their website that calculates an estimate of the number of pizzas needed to feed a specific amount of people. “The Group […]
May is all about moms, grads and that itch to drive with the windows down and sunroof open blasting your favorite tunes. Ultimately, the month serves as the launch-pad to a summer filled with enjoying outdoor activities and celebrating an iconic American tradition: barbecue. As an appropriate host of the backyard celebration, Pizza Hut announced […]
Some chefs would find leaving the bright lights of London and a high flying career a tricky proposition. 35 year old Christopher Lawrie the Head Chef of the new £1.5M Clubhouse site on Sheffield’s Ecclesall Road had no such qualms. Christopher has moved his family and his career back to Sheffield to head the kitchens […]
TripAdvisor, the world’s largest travel site, today announced the highest-rated restaurants and top U.S. states for barbecue, according to TripAdvisor’s community of millions of travelers. From sweet and saucy to simple and smoky, these spots serve up low-and-slow cooked meats that are sure to satisfy any travelers’ tastes. “Nothing says American summer like barbecue, and […]
To commemorate Star Wars Day, which falls on 4th May every year, the New York City-based vegan doughnut shop Dun-Well Doughnuts created their very own collection of sweet treats inspired by the legendary film franchise. These doughnuts include a green one inspired by Yoda, one inspired by Darth Maul, and another that comes in the […]
French consultancy Logic Design has created a new identity for sweetener brand Canderel. The consultancy was selected following an international competition and tasked with helping Canderel maintain its position as a leader in the sweeteners market. Canderel was first marketed in France in 1979 and is now sold around the world. Logic says it based […]