http://www.youtube.com/watch?v=6_khLVtkJcA Oreo and Draftfcb Johannesburg are responsible for – for the first time since 2006 in South Africa – a new Oreo TV commercial which broke earlier in September. The ad features a child and her dad sharing a special moment in which they connect over an Oreo. It was created by creative director James […]
http://www.youtube.com/watch?v=vj3xaxQMGyo For 100 years, Hellmann’s has been a part of America’s tables helping to turn meals into moments for families across the country. In celebration of its centennial, Hellmann’s brought together the best people, food and ingredients around the World’s Longest Picnic Table just blocks from Richard Hellmann’s original deli. Chef Mario Batali, Chef Tim […]
Tavern Snacks has unveiled a revamp of its brand identity, including new packaging and an updated logo. Greenwich Design created the packaging for the brand’s salted peanuts, dry roasted peanuts, honey roasted peanuts and roasted cashews, as well as its newly launched chilli peanuts. The packaging for each was created using relevant colour cues and […]
Dairy Crest is poised to refresh the packaging for its Clover brand as part of wider marketing strategy to grow its share of the fiercely competitive butters and spreads market. The spread brand has struggled of late with the rise of own label variants, higher input costs and more health conscious consumers pushing sales down […]
Aamir Ahmad, Sean Galligan and David Garrett, co-founders of award-winning contemporary furniture retailer Dwell, are making their debut in the restaurant sector with the launch of Indian restaurant Zumbura. Set to open in Clapham at the start of November, this cool and sophisticated 50-cover restaurant will showcase the traditional cuisine of the Purab region of […]
Creative production studio Taylor James were approached by hip-hop guru Hype Williams and his production company HSI New York, to lead the design and animation for the latest multi-platform campaign for Honey Nut Cheerios which went viral earlier this month. The campaign, pioneered by agency Saatchi & Saatchi NY, features rap mega-name ‘Nelly’ giving the […]
After returning in 2013 from a 15-year mass market advertising hiatus, Grey Poupon returned with a campaign from CP+B. Their TV spot “The Chase” was nominated for an Emmy and although they didn’t win, they wanted to do the tasteful thing and share the honour of being nominated with their fans. So last week, Grey […]
For this second edition, Badoit, the celebrated French brand of naturally sparkling water, created a stir once again on the Fête de la Gastronomie festival, once more hand-in-hand with two-star Chef Thierry Marx. Through an experience that came as a total surprise, the lucky drivers who happened to be Rue de Rivoli, in Paris, have […]
Seattle-based Dan Newman and his business partner, Bryan Summersett have developed an app that lets you share your leftovers with strangers. They developed Leftover Swap and it is an ingenious way of swapping meals with people around your neighborhood. Using the idea of couch surfing, where you can share your apartment with a stranger, Newman […]
PepsiCo announced the appointment of Sanjeev Chadha to the position of Chief Executive Officer, Asia, Middle East and Africa (AMEA), effective immediately. In this role, Chadha will report to Chairman and CEO Indra K. Nooyi and oversee all aspects of PepsiCo’s AMEA business. Chadha most recently served as President, PepsiCo Middle East and Africa. Chadha is […]