Red Mango Lands at Philadelphia International Airport

Red Mango Lands at Philadelphia International Airport

Red Mango, one of the fastest-growing yogurt and smoothie chains in America, will open its newest location in the Philadelphia International Airport in late October as part of the Terminal F expansion and renovation project. “We are very excited to bring Red Mango to passengers at Philadelphia International,” said Andrea Hachem, president and CEO of […]

Mother Goes Fishing for Young’s

Mother Goes Fishing for Young’s

Of all the senses, none trigger emotional memories as quickly or intensly as smell. And there’s little that seems as appetising, brilliantly British and nostalgic as the smell of a chunky piece of breaded cod. In their latest spot for seafood brand Young’s, Mother have captured the raw and rather childish emotion of catching a […]

Boxer & Co Unveil Sunrice Rebrand

Boxer & Co Unveil Sunrice Rebrand

SunRice has launched a packaging rebrand designed by Sydney’s Boxer & Co. The rebrand reshapes the packaging from landscape orientation to portrait. “Whilst being a clear evolution of the old pack, this product has moved into a portrait pack, which enhances shelf visibility and features an innovative re-sealable pouring spout,” Boxer and Co said in […]

Hunt’s Brand Teams Up With Kraft Foods To Launch “Try, Share, Win!” Sweepstakes

Hunt’s Brand Teams Up With Kraft Foods To Launch “Try, Share, Win!” Sweepstakes

ConAgra Foods is bringing great taste and classic tomato goodness to your table with the launch of the Try, Share, Win! Progressive Sweepstakes. By featuring  easy and delicious weeknight recipes containing 100% natural Hunt’s tomatoes, the sweepstakes gives fans the chance to win thousands of prizes, including a grand prize of  $5,000 to host their […]

Morrisons Fires Starting Gun on Christmas Advertising With New Campaign

Morrisons Fires Starting Gun on Christmas Advertising With New Campaign

Morrisons is hoping to steal a march on its rivals in the run-up to Christmas with a new marketing campaign aimed at boosting customer loyalty in the run-up to the crucial festive trading period. The ads, which are appearing in newspapers and on TV, see the return of the supermarket’s ‘Big Christmas Bonus’ strapline, offering […]

Canada Beef Realigns to Maximize Asian Opportunities

Canada Beef Realigns to Maximize Asian Opportunities

In order to strategically align the Canadian beef cattle industry in the Asian market, Canada Beef is positioning its operations in the region to maximize current export opportunities and set the industry for future growth. “The Asian market continues to be an important market for Canadian beef and veal exporters providing opportunities to increase carcass […]

Cadbury Fails to Trademark Dairy Milk Purple

Cadbury Fails to Trademark Dairy Milk Purple

Cadbury’s battle to trademark a specific colour of purple used across its chocolate range has been unsuccessful after a judge ruled that there was a lack of “clarity, precision, self-containment, durability and objectivity” to qualify for registration. Cadbury said that it was “disappointed” but has not ruled out an appeal. The decision comes after rival […]