Sweetener Canderel Launches New Identity

Sweetener Canderel Launches New Identity

French consultancy Logic Design has created a new identity for sweetener brand Canderel. The consultancy was selected following an international competition and tasked with helping Canderel maintain its position as a leader in the sweeteners market. Canderel was first marketed in France in 1979 and is now sold around the world. Logic says it based […]

Bonga Foods Baobab Superfood Chews Debut at Whole Foods Market

Bonga Foods Baobab Superfood Chews Debut at Whole Foods Market

Bonga Foods is pleased to announce the U.S. introduction of its new line of baobab products now available at select Whole Foods Market stores in the Southern Pacific region. The baobab (BEY-oh-Bab) tree has long been a pillar of African existence. Standing tall and strong this “Tree of Life” (or “upside down tree” with branches […]

Domino’s Pizza Launches New iPad Ordering App

Domino’s Pizza Launches New iPad Ordering App

Domino’s Pizza is taking the next step in technology innovation. The pizza chain, recognized as one of the world leader in pizza delivery, announced the release of its ordering app for iPad which will put pizza at the center of everything – including updated, mouthwatering food photography and a newly created, more realistic custom pizza […]

Cracker Jack’D Amps Up Snacking With New On-The-Go Energy Trail Mixes

Cracker Jack’D Amps Up Snacking With New On-The-Go Energy Trail Mixes

Cracker Jack’D, a brand from PepsiCo’s Frito-Lay division, has unveiled Energy Trail Mixes as a new addition to its on-the-go offerings. Available in two flavors – Chocolate Flavored Cherry and Mixed Berry – the sweet and savory snack option hits store shelves this month. New Cracker Jack’D Energy Trail Mixes include a unique packaging structure […]

McDonald’s Unveils New Mission & Image for Brand Ambassador Ronald McDonald

McDonald’s Unveils New Mission & Image for Brand Ambassador Ronald McDonald

Ronald McDonald, who represents the magic and happiness of the McDonald’s brand, is setting out on a global mission to rally the public through inspiring events. For the first time, Ronald McDonald will take an active role on McDonald’s social media channels around the world and engage consumers using the #RonaldMcDonald hashtag. As Ronald begins his […]