Sainsbury’s Ups Ad War With Tesco Over Value

Sainsbury’s Ups Ad War With Tesco Over Value

Sainsbury’s is once again emphasising the ethical credentials of its own-brand products over Tesco’s with a campaign for its recently revamped budget Basics range. http://www.youtube.com/watch?v=4PrqN9c6k-s The campaign launches January 15 with a 30-second ad during Coronation Street on ITV. It highlights how Sainsbury’s Basics eggs are not the same price as Tesco’s Everyday Value eggs […]

Burger King’s Ad Stars ‘Dated The Queen’

Burger King’s Ad Stars ‘Dated The Queen’

http://www.youtube.com/watch?v=fVLxZQp2vw0 Colenso BBDO has unveiled its latest creative for client Burger King’s latest product offering, its Lamb Burger. The creative features two characters, Sir Roger Poppincock and Baron von Cravat, both of whom are conceived and written to have dated HM The Queen. Levi Slavin, creative director, Colenso BBDO said: “When I first met Sir […]

Sartori to Release Special Parmesan Cheese for 75th Anniversary

Sartori to Release Special Parmesan Cheese for 75th Anniversary

In celebration of Sartori’s 75th Anniversary, the artisan cheese producer is releasing a special Family Heirloom 36 month aged Parmesan.  Debuting at the January Fancy Food Show in San Francisco, this exclusive cheese will be available on a limited basis only in 2014. To make Sartori’s 75th year of hand-crafted award winning cheese making extra […]

Pizza Hut Unveils Next Generation Restaurant Formats

Pizza Hut Unveils Next Generation Restaurant Formats

Pizza Hut, one of the world’s leading pizza company, will introduce new concept stores in York, Nebraska and Pawtucket, Road Island. The concepts, part of the company’s continued push for innovation in all facets of its business, feature an all-new “pizza by the slice” experience with slices cut from an 18-inch pizza. The pizza by […]

Taco Bell Canada Declares “DLT for Life”

Taco Bell Canada Declares “DLT for Life”

http://www.youtube.com/watch?v=tAuNjiIHFK0 Ever since Taco Bell launched the celebrated Doritos Locos Tacos in Canada in August 2013, Canadian Taco Bell fans have had one, bold request: DLT for Life. Starting January 13, 2014, Taco Bell Canada will make that dream a reality when Doritos Locos Tacos become a permanent menu item at Taco Bell restaurants across […]

M&M’s Yellow Appears Alongside his Pals from ABC’s “The Bachelor”

M&M’s Yellow Appears Alongside his Pals from ABC’s “The Bachelor”

http://www.youtube.com/watch?v=aDGN2iDFgZo&feature=youtu.be Mars Chocolate North America announced a new partnership between M&M’S Brand and ABC’s “The Bachelor,” the Warner Horizon Television–produced hit relationship series. The partnership is designed to raise the profile of the brand’s M&M’S Peanut variety and centers on a unique relationship between the newest Bachelor – Juan Pablo Galavis – and the M&M’S […]

Stevia Set to Steal Intense Sweetener Market Share by 2017

Stevia Set to Steal Intense Sweetener Market Share by 2017

Post EU regulations, improved tastes and textures and increased consumer buy in and demand, stevia has been quietly gaining traction with consumers – and alongside that, usurping the traditional pecking order of more established sweeteners. A new report from Mintel and Leatherhead Food Research highlights the opportunity for such plant-based sweeteners. Indeed, while the value […]

Lindt Introduces New Signature Products

Lindt Introduces New Signature Products

With today’s consumer increasingly driven to try new flavors, premium chocolatier Lindt & Sprungli is satisfying that appetite with the introduction of its latest product innovations. The new products include Lindor Coconut truffles, Classic Recipe Caramel with Sea Salt bars, unique additions to the Lindt Chocolate Specialties line, and the first ever Lindt Brownie Mixes.  […]