Häagen-Dazs Launches New Mobile Concerto Timer App

The Häagen-Dazs brand announced the introduction of the Häagen-Dazs Concerto Timer app, the first iOS mobile app to integrate detailed 3D Kinect technology and video data that delivers a cutting edge augmented reality experience especially for ice cream enthusiasts. The Concerto Timer app features two-minute-long music concertos that help consumers understand the exact amount of […]

Flintoff Bowled Over by Jacob’s Cream Crackers

Flintoff Bowled Over by Jacob’s Cream Crackers

Andrew ‘Freddie’ Flintoff stars in Publicis London spot, shot by Little Fish Films’ Gus Filgate. United Biscuits is bringing Jacob’s Cream Crackers back on TV throughout August in a £1.5m campaign with sporting legend, Flintoff. Emphasising the versatility of Jacob’s Cream Crackers at mealtimes, the campaign will grow further awareness of savoury biscuits amongst consumers […]

Pele Introduced as Global Brand Ambassador for Subway Restaurants

Pele Introduced as Global Brand Ambassador for Subway Restaurants

Subway Restaurants, the world’s largest restaurant brand, introduced international soccer icon Pele as the brand’s newest “Famous Fan”. Commonly recognized as the greatest soccer player in history, the Brazilian hero is known and loved throughout the world. He joins a wide-ranging list of athletes with champion pedigrees including Michael Phelps, Apolo Ohno, Nastia Liukin, Ryan […]

Book-Inspired Ice Cream Flavors To Keep You Cool

Book-Inspired Ice Cream Flavors To Keep You Cool

To celebrate National Ice Cream Month this summer, Philadelphia-based independent publisher Quirk Books imagined what it would be like if the worlds of books and ice cream collided. The tasty hybrids features books such as ‘Harry Potter and the Chamber of Secrets’, ‘Clockwork Orange’, ‘War and Peace’, and ‘World War Z’—as ice cream flavors like […]

Clarks Clear Honey, by Leahy Brand Design

Clarks Clear Honey, by Leahy Brand Design

Leahy Brand Design has created the branding and packaging for new honey brand Clarks Clear Honey. Clarks produces maple syrup is now aiming to move into the honey market and claims its product is the first blended British honey. Leahy Brand Design was appointed after creating the identity for Clarks maple syrup, which is based […]

Sainsbury’s to Release “Same Price, Different Values” Ad Campaign

Sainsbury’s to Release “Same Price, Different Values” Ad Campaign

Sainsbury’s has responded to the Advertising Standards Authority (ASA) ruling not to ban the Tesco Price Promise, following its complaint that it was ‘misleading’ in its comparison claims. The Sainsbury’s print ad campaign is expected to roll out using the slogan “same price, different values” in relation to where their own-brand produce is sourced, claiming […]