Orville Redenbacher’s Gourmet Popcorn, a brand of ConAgra Foods, has the perfect new fall offering for snackers or party hosts in search of a delicious but guilt-free option – Gourmet Naturals microwave popcorn. Available in Orville Redenbacher’s convenient Pop Up Bowl, Gourmet Naturals pop up light and fluffy and come in four taste–tantalizing flavors, each […]
Kit-Kat maker Nestle has insisted that the move to cut levels of saturated fat from its chocolate bars will not have any impact of the taste of the chocolate bar. The food company says it will cut 3,800 tonnes of saturated fat from over a billion Kit Kat bars per year by reformulating the recipe […]
Legendary biscuit brand Tim Tam has launched a campaign for its new Chocolicious Bites with a creative designed by DDB and executed by MEC and Social Ally. It focuses on an interactive consumer poll utilising real-time technology, offering fans a year’s supply of Tim Tams. The campaign launches online via Facebook. “Real-time communications is the […]
Dozens of Congolese farmers began the first vegetable harvest this week at the Kitoko Food Farm, a joint project of the Gertler Family Foundation (GFF) and the Fleurette Group. Advanced farming techniques being used at the pilot project are yielding an array of stunning produce that is being sold at nearby markets, helping boost local […]
McDonald’s is launching a nationwide provenance push to showcase the findings from a marketing initiative earlier this year that it claims provided customers with an “unprecedented” look at how its food is sourced. The “Quality Scouts” campaign launched in May and opened up the company’s supply process at a selection of the 17,500 British and […]
Corner Bakery Cafe has launched a complete redesign of its CornerBakeryCafe.com website that allows guests to personalize their online and offline experience with their local Corner Bakery Cafe in ways not previously available through standard, fast-casual restaurant websites. The new website, created by digital agency, Rockfish, provides guests with a seamless, interactive experience across desktop, […]
Nestlé has invested £18 million to extend its ice cream factory in Egypt, one of the company’s biggest ice cream markets in the world. Nestlé began selling its products in Egypt over 100 years ago and the investment in new manufacturing lines will help meet growing demand for Nestlé and Dolce brands. Demand for ice […]
MOMA!, the breakfast brand, has launched its first ever outdoor advertising campaign across seven London train stations in order to target breakfast-shirking commuters. The £50k campaign will run for a period of four weeks from 21 October and is geared toward driving further growth after it increased distribution by 25 per cent and added an […]
The next hybrid sweet treat has landed and this it’s hot, chocolatey and made from fresh pizza dough. The Domino’s Twisted Chocolate Dough Ball has taken bite sized chunks of its warm, fresh pizza dough and twisted it with chunks of rich Belgium chocolate – a combination that hopes to tease taste buds across the […]
Liberation Foods, the UK’s first Fairtrade and farmer owned Nut Company, is launching its first seasonal range of snacks into 252 Oxfam shops nationwide from 21st October 2013. Following the successful launch of two new product lines during the summer, coupled with a recent refreshed brand identity, Liberation’s two new winter snacking products include: Fairtrade […]