Weetabix has unveiled a new £4 million integrated marketing push, following two children and their grandpa creating mayhem in the house while mum and dad are out. Created by BBH, the campaign will include cinema and radio activity, a Disney children’s TV partnership, and significant in store activity consisting of on pack promotion and retailer-exclusive […]
A video of a man proposing to his girlfriend in a Dubai shopping mall went viral this week. Why? Because the attempt to woo his girlfriend ended in him being knocked out by a ukulele. The video garnered nearly 100,000 views shortly after its upload, with many believing, thanks in part to the terrible quality […]
Deutsch LA has created two spots to demonstrate just how hot its new Fiery DLT is—in two languages. In “The World’s Hottest Idea,” a series of characters debate the next Taco Bell DLT favor, oblivious to the fact that they are surrounded by fire themselves. Most of the fire was shot on camera as practical […]
McDonald’s Germany has worked with augmented reality company Metaio to launch ‘McMission’, an augmented reality app aiming to educate McDonald’s fans about the company’s commitment to sustainability. The app launch coincides with the release of McDonald’s third Corporate Responsibility Report and features four interactive mini-games, where visitors can learn about the societal and environmental initiatives […]
A new study of traveler behavior reveals that the way to tourists’ wallets may be through their stomachs. Conducted by the travel market research firm Mandala Research and sponsored by the World Food Travel Association and other tourism organizations, the study shows that almost a third (30%) deliberately choose destinations based on the availability of […]
When the US Congress grapples with immigration reform this September their decisions will affect the economics of olive production. As the expense of farm labor continues to rise, California table olive growers and producers are finding it increasingly difficult to hire pickers for California large green table olives, often referred to as California queen-sized olives. […]
A Harrogate-based digital display specialist has successfully completed a major contract with one of the world’s most iconic fish and chip shop chain. As part of a £1 million investment in new technology, Harry Ramsden’s appointed ILED Media – who specialise in the full service delivery of digital display solutions – to install LCD digital […]
Last summer, Mondelez International approached Taxi Studio to create the packaging design for their exciting new tasty treat – recently launched throughout the UK. Introducing Cadbury Dairy Milk Pebbles, a fun new way to share the nation’s favourite chocolate. The colourful, pebble-shaped bites of delicious Cadbury Dairy Milk are coated in a crispy shell and […]
Unilever announced the opening of a new ice cream factory in Konya, Turkey; following an investment of over €95 million. The new factory, which aims to be the first Unilever ice-cream factory in the world with LEED Certification, is another example of how sustainability is at the heart of Unilever’s business model. It reuses rain […]
‘Conflict Kitchen’ is a one-of-a-kind restaurant in Pittsburgh that only serves food from countries that the US is in conflict with. According to its website, the restaurant will change its menu and identity every few months, depending on “current geopolitical events”. Open seven days a week, Conflict Kitchen “uses the social relations of food and […]