Seattle-based Dan Newman and his business partner, Bryan Summersett have developed an app that lets you share your leftovers with strangers. They developed Leftover Swap and it is an ingenious way of swapping meals with people around your neighborhood. Using the idea of couch surfing, where you can share your apartment with a stranger, Newman […]
PepsiCo announced the appointment of Sanjeev Chadha to the position of Chief Executive Officer, Asia, Middle East and Africa (AMEA), effective immediately. In this role, Chadha will report to Chairman and CEO Indra K. Nooyi and oversee all aspects of PepsiCo’s AMEA business. Chadha most recently served as President, PepsiCo Middle East and Africa. Chadha is […]
On the heels of its current “Bursting with Life” ad campaign, Del Monte continues to bring to life its brand positioning by reestablishing the role of its packaged fruits, vegetables, and tomatoes in contributing to a healthy lifestyle. For the first time in more than 25 years, Del Monte Brand has updated its packaging and […]
To celebrate the upcoming launch of Android’s latest operating system ‘Kit Kat’, the chocolate company—together with ad agency JWT Amsterdam—launched a campaign, in which they gave away free Nexus 7 tablets to people—for simply taking a break. In the campaign, titled ‘KITKAT – Have a seat’, they installed special outdoor ads at various locations in […]
http://www.youtube.com/watch?v=s8lbi67t6DM New from Nestle Toll House is a spot sure to melt the hearts of audiences everywhere. The spot, edited by Cut+Run’s Gary Knight for agency JWT and Hungry Man director Robert Nylund, is a smile-inducing anthem that calls for people everywhere to “bake the world a better place.” Wonderful moments, from slightly uncomfortable to […]
After Louise Caola’s friends enjoyed one of her creative cakes—which looked like sausage and potato mash—the 23-year-old resident of London started creating more confections that look like savory meals. After posting these tasty confections on Instagram and Twitter, Caola was flooded with orders and decided to quit her job in advertising to make these unusual […]
The Co-operative is launching a new advertising campaign by Leo Burnett to promote its new and improved range of fresh ready meals and pizzas. The new ready meal and pizza ranges include great quality ingredients and British meat and poultry wherever possible, so customers can enjoy restaurant-quality meals at a fraction of the cost, or […]
http://www.youtube.com/watch?v=ZK4gryJrpdw Artem, an award-winning physical special effects company, was approached by the French advertising agency CLM BBDO to work on a new European campaign for Snickers. The team were asked to bring to life one of the gremlins from the iconic 1984 movie, Gremlins, executive produced by Steven Spielberg. A take on the classic comic […]
Leading bread brand, Hovis, is launching an outdoor campaign for two weeks, from 9th September, to support its Best of Both product range during the Back to School season. There are three versions of the creative from JWT London featuring children – a School Boy, a Ballerina and an Outdoor-Loving Girl – showing both the […]
Tetra Pak, the world leader in food processing and packaging solutions, released the findings of its 5thbiannual environment survey, highlighting a rising demand for renewable materials and environmental labeling among consumers worldwide. The report also shows that recycling remains a fundamental expectation of both consumers and food industry stakeholders. Renewable materials playing a more important […]