Not to be confused with or compared to genetic modification, plant breeding is an agricultural technology used for decades that might offer an abundance of affordable, tasty and nutritious foods for the growing world population, according to the March 19th issue of The Food Journal. In this issue, editors will examine the science behind plant […]
Domino’s UK has rebranded, in a move which sees it drop the words ‘Domino’s Pizza’ from its identity and instead use a redrawn domino symbol in isolation. The company has also overhauled its interiors and will roll out a retail concept designed by AEW Architects. The logo, designed by Crispin, Porter and Bogusky, has been […]
Kerry Foods is investing in its first ever consumer-advertising campaign for Bisto frozen ready meals and announces plans for two new pasta meals. The ad campaign, which launches across national press and women’s magazines on 18th March, is designed to reassure consumers and highlight that they can trust in the quality of Bisto frozen ready […]
Finding objective information about the restaurants that consumers are contemplating visiting is often difficult to find. By already calculating more than $400,000 worth of weekly dining transactions, iOS app What Should I Tip? is working to change that. With version 2.0 of the app, Wavelength Media’s free tip calculator app is aiming to provide users […]
We know that milk is good for our kids, providing protein, calcium and important vitamins and minerals. That’s why it’s always been a key component of the school lunch programs in the U.S. In developing countries, however, 60 million primary school-aged children attend class hungry. But, there’s good news. When school feeding programs are established […]
Award winning Olive Hill Farm Sausages, which are made using a revolutionary process that replaces the saturated fat with extra virgin olive oil, have secured listings at Ocado and Asda. The Olive Hill Farm Pork and Chorizo Sausage with Olive Oil, which was named Overall Champion Sausage at the 2012 Sausage of the Year Awards, […]
Family and Friends has created the look for a new Warburtons snack range Escapes in a bid to enhance the brand’s ‘better for you’ credentials. Family and Friends was appointed alongside strategic consultancy The Tulip Partnership and commissioned to rethink the brand proposition, undertake consumer research, name the range and develop a new look. Family […]
Based on data revealed by the Department of Labour’s Child Labour Cocoa Coordinating Group (CLCCG), the non-profit groups behind the Raise The Bar, Hershey campaign, concluded that while many companies have increased their commitments to reducing child labour in the communities they source from, others lag behind, notably Hershey and Barry Callebaut. This week the […]
Grown-up fans of Lucky Charms, the cereal that has appealed to kids and adults for nearly five decades, can experience the “Chase for the Charms” like never before for a chance to enter to win $10,000 in gold! Beginning St. Patrick’s Day, grown-up cereal lovers can download the free “Chase for the Charms” app and […]
Pearlfisher has designed the brand strategy, name, tone of voice, brand identity and packaging for Manomasa, the new tortilla chip brand from All Good. Pearlfisher was tasked with moving away from Mexican clichés and the brash, artificial world of party snacks and has created a bold, characterful celebration of the ‘real’ Tortilla chip. The product range pays homage […]