Renting a movie goes well with getting a takeout pizza. In partnership with video rental stores, Domino’s Pizza—together with the help of agency Brazil-based Artplan—created a DVD that releases the smell of a pizza and changes to look like a pizza, when the disc ‘heats up’ in the DVD player. Various titles were stamped with […]
Buenos Aires and LA based production company Nunchaku director Nicolas “Nico” Kasakoff conducts a secret midnight KRAFT Mac & Cheese expedition in the comedic new :30 “Secret Purchase” for KRAFT Macaroni & Cheese out of Crispin Porter + Bogusky. The campaign features the two additional :15s “Realization” and “Forbidden Love” and combats the square image […]
Morrisons is to launch an online grocery website which will allow customers to shop for home deliveries. The move comes as Morrisons has announced a long-term agreement with Ocado, which will allow the supermarket to start delivering groceries to customers by January 2014. Morrisons says the Morrisons.com grocery website will have ‘a clear Morrisons look […]
PepsiCo’s Frito-Lay division officially kicked off its national marketing efforts in support of Cracker Jack’D snacks – a product line-up bursting with flavor and designed to tackle hunger in between meals – which was unveiled earlier this year. To celebrate the Cracker Jack’D brand, actress Ashley Tisdale will host a unique sampling and meet-and-greet event […]
Miranda Hart is the UK’s favourite celebrity to share a meal with according to a consumer survey commissioned by The People who Share. Roast dinner is the top meal that consumers are most likely to want to share with their favourite celebrities, followed by steak and chips, and fish and chips. Barack Obama is their […]
An Italian ice cream parlour which left its patrons cold after billing them £54 for four ice cream cones has defended its prices in a series of national newspaper advertisements. The Antica Roma gelateria rose to international infamy last month after their eye watering receipt was published around the world but now the vendor is […]
McDonald’s has decided to renewing its brand image integrating the architecture of its restaurants with a renewable energy source thanks to new solar carports built to offer customers a useful and ecological way to protect their cars. Alkmaar, Schagen and Burgerbrug are the towns chosen for this experimental project: the installation of a carport for […]
DinnerWire.com announced the dual launch of their mobile app and smart restaurant reservations system. The DinnerWire for Foodies app is now available for diners at the iTunes app store and Google Play. Restaurants that submit a profile on the DinnerWire website get a free trial of a smart reservations system for one year. The mobile […]
The International Food and Beverage Creative Excellence Awards are delighted to announce that McDonald’s has been named the 2013 Brand of The Year, bagging a phenomenal 13 nominations across the various categories. This is the only Award that is publicized in advance and is based on the number of nominations that McDonald’s has achieved this […]
Wonder if I gave an OREO to the big bad wolf, what might happen? In its newest campaign, which debuted with a 90-second TV spot on Sunday evening, the World’s Favorite Cookie answers this question by exploring how something as small as sharing an OREO cookie can create a positive change in perspective. The campaign, […]