The video game industry has a history of introducing dynamic duos. Now comes another: Xbox and Pizza Hut. The two category giants have joined forces to launch a first-of-its-kind ordering app that allows users to purchase physical goods straight from the Xbox 360 video game and entertainment system from Microsoft. This is not just any […]
Cornetto is challenging ice cream fans to put their tongues to the test in the world’s first-ever online licking competition. Battle of the tongues The Cornetto Lick Challenge gives fans the chance to take on actor Nick Afanasiev, who is famed for his licking feats with his 8.9cm tongue. Challengers need to have a webcam […]
With the average adult consuming about 2.3 pounds of garlic each year, the demand for garlic in the U.S. clearly speaks for itself. In fact, Americans regularly turn to the flavorful bulb to add a delicious twist to just about any dish – from appetizers and main courses to desserts and even snacks. Now, as […]
B&B Studio has worked on the naming, design and launch of a new pasta sauce range Incredible! for soupmaker Yorkshire Provender. The consultancy was approached in January with an idea to “shake up the market,” said B&B Studio creative partner Kerry Bolt who added, “We were keen to create a whole new brand for them.” […]
For the first time there will be a regular Farmers’ Market in Middle Yard Camden Lock every other Friday running from 10am to 6:30pm. Launching on Friday 26th April 2013 visitors will be able to watch live recipe demonstrations to inspire even the weariest of post working week cooks and start their weekend by stocking […]
Morinda executives surprised an audience of more than 3,700 international independent sales consultants last week, at the company’s annual International Leadership Conference, with an on stage appearance by actress Brooke Shields . Shields attended the meeting to launch Morinda’s international TruAge campaign that focuses on the importance of knowing your body’s “true age” in order […]
India is the new hotspot for sourcing food ingredients and Fi India is creating the driving change in one of the world's most successful economies.
India is the 2nd largest population in the world, has the 3rd largest economy and ranks 2nd in the world in terms of agricultural production. It is no wonder that India is fast becoming an essential player in the global food ingredients market. AC Nielsen has named India as a hotspot for food manufacturers, food […]
Comté cheese, from the Massif du Jura, is renowned for the sheer number of complex flavours that you can encounter when enjoying every mouthful. No less than 83 natural flavours can be grouped into six distinct and aromatic families: milk, fruit, roasted, plant, animal and spice. You can be sure to find a food pairing […]
Want to tell your hogget from your mutton, your chasseur from your chimichurri, your flat iron from your featherblade? If you’re befuddled by blanching, confused by coddling and perplexed by parboiling then Tim Bilton’s new book – Bilton Basics – giving you the know-how to knock up restaurant standard dishes in the comfort of your […]
To promote Gioni’s new upside-down bottles in Italy, Milan-based ad agency A1ch1m1a Advertising created three bold and cheeky ads. The print ads feature a Tomato Ketchup, Salad Cream (Ranch Dressing), and Brown Sauce (Barbecue Sauce) bottles giving people a ‘spanking’—like how we normally do to get sauce out of the bottles—sending a message that the […]