Andrew ‘Freddie’ Flintoff stars in Publicis London spot, shot by Little Fish Films’ Gus Filgate. United Biscuits is bringing Jacob’s Cream Crackers back on TV throughout August in a £1.5m campaign with sporting legend, Flintoff. Emphasising the versatility of Jacob’s Cream Crackers at mealtimes, the campaign will grow further awareness of savoury biscuits amongst consumers […]
Subway Restaurants, the world’s largest restaurant brand, introduced international soccer icon Pele as the brand’s newest “Famous Fan”. Commonly recognized as the greatest soccer player in history, the Brazilian hero is known and loved throughout the world. He joins a wide-ranging list of athletes with champion pedigrees including Michael Phelps, Apolo Ohno, Nastia Liukin, Ryan […]
To celebrate National Ice Cream Month this summer, Philadelphia-based independent publisher Quirk Books imagined what it would be like if the worlds of books and ice cream collided. The tasty hybrids features books such as ‘Harry Potter and the Chamber of Secrets’, ‘Clockwork Orange’, ‘War and Peace’, and ‘World War Z’—as ice cream flavors like […]
Powerful Yogurt, the first-ever Greek yogurt designed for men, has signed an agreement with Irepak Ltd. that will bring the Powerful yogurt line to the UK and Ireland in the first quarter of 2014. The product will be available in supermarkets, gyms, health food stores and nutrition outlets. The agreement marks Powerful Yogurt’s first wave […]
Leahy Brand Design has created the branding and packaging for new honey brand Clarks Clear Honey. Clarks produces maple syrup is now aiming to move into the honey market and claims its product is the first blended British honey. Leahy Brand Design was appointed after creating the identity for Clarks maple syrup, which is based […]
The Big Mac, the Cheeseburger, the Sundae, the French fries, the Chicken McNuggets and the Filet-O-Fish… six products from McDonald’s that belong to the prestigious group of iconic products. There is no need to name these products: you immediately recognize them. Long speeches aren’t necessary: everyone knows what they taste like and what they stand for. […]
Sainsbury’s has responded to the Advertising Standards Authority (ASA) ruling not to ban the Tesco Price Promise, following its complaint that it was ‘misleading’ in its comparison claims. The Sainsbury’s print ad campaign is expected to roll out using the slogan “same price, different values” in relation to where their own-brand produce is sourced, claiming […]
Big Fish has created new branding and packaging for bakery brand Fudges, renaming it as Thomas J Fudge’s Remarkable Bakery. Caitlin Carter, account manager at Big Fish, says, ‘The key word for the rebrand was “remarkable”, the biscuits are remarkable, the packaging is remarkable and the brand is remarkable.’ The new look was developed by […]
Carl’s Jr. and Hardee’s announced their newest menu items with ads from 72andSunny. Hardee’s unveiled the return of its Texas Toast Breakfast Sandwich through an ad featuring bull rider and proud Texas native, Douglas Duncan. As the latest spot in their hunger campaign, “Toast is Bigger” reintroduces the Texas-sized breakfast to the Hardee’s morning menu. […]
Ice-cream and lolly sales soared by as much as fourfold in the first two weeks of July as the summer weather reached its peak, leaving some shops and suppliers short of stock. The revival was a welcome boost for an under-pressure industry hit by a dismal 2012 as well as a long-term sales decline. Last […]