URBAN Eat Launches Colourful Summer Specials

URBAN Eat Launches Colourful Summer Specials

URBAN eat has revealed its summer seasonal specials including the vegan Chipotle Chickpea & Avocado sandwich. Also on the menu is the colourful Wiltshire Ham & Applewood Smoky Cheddar sandwich, combining British, high-quality ingredients with a twist – mustard slaw and a smoked onion chutney. URBAN eat’s seasonal specials have proved a hit with customers and […]

Find a Consumer Problem, then the Most Convenient Way to Deliver the Solution

Find a Consumer Problem, then the Most Convenient Way to Deliver the Solution

We’ve reached a point where we use emojis to order pizza, pay for stuff with our phones and watch films wherever and whenever we want. Today’s most successful ideas play into these customer demands, finding their own corners in an age of expectation and economy of convenience. Convenience is no longer a nice-to-have. In 2019, […]

Intermarché Celebrates 50th Anniversary with Touching Addition to Campaign Saga

Intermarché Celebrates 50th Anniversary with Touching Addition to Campaign Saga

To celebrate its 50th anniversary, Intermarché is back with a new film from the saga “we are producers and retailers to help you eat a little better every day”. In 2017 Intermarché moved millions with a three-minute film that allowed the brand to cover an emotional territory previously unseen in its category. We discovered a […]

McDonald’s Push for More Personalisation Following Dynamic Yield Acquisition

McDonald’s Push for More Personalisation Following Dynamic Yield Acquisition

McDonald’s have announced that they will acquire Dynamic Yield, a leader in personalisation and decision logic technology. With this acquisition of Dynamic Yield, based in New York and Tel Aviv, McDonald’s builds on its significant technology investments for growth.   McDonald’s will utilise this decision technology to provide an even more personalised customer experience by varying […]

Young’s Launches the Frozen Category’s Most Advanced Ad Campaign

Young’s Launches the Frozen Category’s Most Advanced Ad Campaign

Young’s Seafood is launching one of the most targeted marketing campaigns ever to support its famous Chip Shop and Gastro brands. The activity, which goes live on 1st April and includes an innovative integrated and digital broadcast plan, will deliver Young’s longest running campaign to its core target audience via an exclusive partnership with Sky and […]

B&B Studio Builds on Success of Kabuto Noodles with Design for New Kids’ Range

B&B Studio Builds on Success of Kabuto Noodles with Design for New Kids’ Range

Premium instant noodle brand Kabuto has released a new range of noodle pots specifically for kids, with design by branding agency B&B studio. The new design – which sees shorter noodles delivered in brightly-hued, smaller-scale pots with milder flavours – builds on B&B’s original DBA award-winning brand identity for Kabuto, which saw the challenger scale […]

New Trebor Campaign Brings to Life the Expression “Give Me Strength”

New Trebor Campaign Brings to Life the Expression “Give Me Strength”

Mondelez-owned confectionery brand Trebor, has launched a new social campaign, “Give Me Strength” which showcases the brand’s no-nonsense attitude, calling out everyday exasperating situations using the well-known British phrase. The humorous campaign is made up of a number of short format social films. The campaign by Ogilvy UK, premise is rooted in Trebor’s intense flavour, […]

Design Happy Brands On The Go Steak Snack Brand, Jekl

Design Happy Brands On The Go Steak Snack Brand, Jekl

In an environment of dusty landscapes, rustic type and cowboy themed packaging, Jekl met with Design Happy with a view to shake up the category, not just with its superior tasting product but to stand apart from the crowd of normality. Rather than focusing on the product’s heritage the design experts decided to draw inspiration […]

KFC Takes Aim at Pretenders in New Campaign by Mother London

KFC Takes Aim at Pretenders in New Campaign by Mother London

KFC pays homage to The Godfather in this brilliant new film created by Mother London, which reminds us that though there are many imitators, there’s only one place to get the Colonel’s Original Recipe chicken. The 60-second spot, directed by Sam Pilling via Pulse Films, features a specially-commissioned performance of the film’s iconic instrumental theme. It follows the Colonel being driven down a […]

Kettle Brand Journeys Through a Flavour Frontier in Colourful Animated Ads

Kettle Brand Journeys Through a Flavour Frontier in Colourful Animated Ads

Andy Martin has directed two new animated spots for Kettle Brand chips, part of the Campbell Snacks portfolio, to launch their ‘No Small Potatoes’ campaign. The ads were created with their agency of record, VMLY&R, and produced by Passion Animation Studios. The two bright and energetic spots highlight the Kettle Brand story in a fun […]

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