Dried Fruit: Dispelling the Sugar Myths

Dried Fruit: Dispelling the Sugar Myths

Right or wrong, excess sugar intakes are being frowned upon by health experts, due to the association of high ‘free’ sugars with poor dietary quality, obesity and increased risk of non-communicable diseases – heart disease, cancers, diabetes, asthma and dental diseases being the most prevalent globally! Free sugars include monosaccharides and disaccharides added to foods […]

Coca-Cola Launch New £10 million Campaign For Coca-Cola Zero Sugar

Coca-Cola Launch New £10 million Campaign For Coca-Cola Zero Sugar

Coca-Cola Great Britain has launched its biggest new product campaign in a decade as Coca-Cola Zero Sugar, the new and improved sugar free Coca-Cola, hits shelves across the UK. The new recipe tastes even more like the original Coca-Cola Classic, but without sugar and is supported by a multi-million-pound marketing campaign. The launch, announced in […]

Coca-Cola: ‘We’re Not the Cause of the Obesity Crisis, we’re the Solution’

Coca-Cola: ‘We’re Not the Cause of the Obesity Crisis, we’re the Solution’

Speaking at the British Retail Consortium’s Retail Symposium 2016 event, Leendert den Hollander, VP and general manager of Coca-Cola Enterprises, said that the British soft drink industry had achieved a 14% calorie reduction over the last four years and contributed £11bn annually to the economy. He was also keen to highlight that Coca-Cola has been […]

UK Government Launches Hackathon to Help Solve Child Obesity

UK Government Launches Hackathon to Help Solve Child Obesity

Public Health England (PHE) has launched its first hackathon in Manchester, inviting developers to come up with apps and other digital services to encourage healthy living in children. The initiative follows the success of PHE’s Change4Life campaign in January, centring on an app which measures how much sugar is contained in day-to-day products. Four months […]

JWT Japan & University of Tokyo Team to Open “No Salt Restaurant”

JWT Japan & University of Tokyo Team to Open “No Salt Restaurant”

J. Walter Thompson Japan and Kanagawa-based Ishii Clinic gave hypertension patients a new lease on their gastronomical life at the ‘No Salt Restaurant’, which paired a menu of salt-free dishes with an innovative Electro Fork that serves up a salty sensation. Today, excessive intake of salt is a global health issue. The World Health Organization […]

Hot of the Cold Press: New TruVibe Drinks Line Launched

Hot of the Cold Press: New TruVibe Drinks Line Launched

Family (and friends) have been working with TruVibe Organics since the brand’s creation several years back. The brand has, up until now, simply packaged up highly nutritional single ingredients, sold through health food stores and pharmacies in the US. The brand’s big idea is around ‘positive experience’, both from the product and the positive vibes […]