To showcase once again how Heineken is pairing their decades of passion for soccer with the momentum the beautiful game has seen in the US, Heineken has launched the “Soccer is Here” campaign, which debuts a hat trick of renowned players as spokespeople, including International Spanish star and New York City Football Club (NYCFC) captain, David Villa, […]
Heineken unveiled a new integrated global marketing campaign known as “There’s more behind the star.” Consumers are invited to discover the authentic product stories that are the foundation of an iconic global brand. The new US and global led program is comprised of three new TV commercials, featuring award-winning actor, Benicio Del Toro. Launching in […]
Strongbow Hard Apple Ciders, the number one selling global cider brand and best tasting hard cider at the 2015 World Beer Championships, announced the launch of its latest television commercial campaign starring legendary actor Sir Patrick Stewart. The humorous new commercials will showcase Strongbow’s award-winning range of flavours by poking fun at Sir Patrick Stewart’s […]
Heineken has announced it is behind a mystery activation via Red Agency, targeted at the Melbourne hospitality industry which has been taking place in the lead-up to and during The Australian Open. Over the past two weeks, a number of bartenders around Melbourne have been left with some unexpectedly big surprises by a ‘mystery shopper’ […]
Heineken turns to women to help curb men’s drinking in a global ad that champions moderation. The ad, called “moderate drinkers wanted”, was created by Publicis Italy and will air across 30 markets worldwide from 13 January. The spot shows frustrated women striding through the city and singing I Need A Hero as drunken men […]
Heineken is set to mark two decades of its partnership with The Australian Open by taking its tournament-long party to new heights. The world’s leading international premium beer brand will kick off its 2016 marketing activity in style with activations taking place across Melbourne in January to mark the annual festival of tennis. Highlights will […]
Heineken is once again turning to design to help turnaround around one of its Mexican beer brands after seeing success with an overhaul of fellow Mexican beer Tecate. As one of the oldest beer brands in the country Carta Blanca has a loyal and older consumer base in the North of Mexico, however it had […]
The new Heineken commercial from TBWA\NEBOKO and Czar shows that the Dutch and Heineken are the true party animals, even out in space. In the film the Dutch astronaut Joost conjures up a Heineken to celebrate the birthday of his Russian colleague Yuri. But things go wrong: the bottle wanders off into space and shifts […]
Heineken USA unveils a specially designed Vanson motorcycle jacket in partnership with Boston-based boutique Concepts, marking the last of five premium collaborations Heineken will launch in 2015. The outerwear piece will make its debut at a celebration at Concepts’ Harvard Square location, and five attendees will have the opportunity to receive the custom item. For […]
Heineken has extended its relationship with Adam & Eve/DDB by appointing the agency to handle the UK advertising for Amstel. There is no incumbent on the account, which has been dormant in recent years. Amstel has worked with agencies including Karmarama in the UK and 180 Amsterdam and StrawberryFrog globally in the past. Adam & […]