During the Wireless Festival in London, Pepsi Max and AMV BBDO posed an innovative solution to a familiar concertgoer problem: what to do when you lose your friends. For a new film promoting Pepsi Max’s “What If…” campaign, the soda giant and AMV BBDO created three drone-powered “Friend Finders,” which were dispatched among a crowd […]
You can now order and pay for your favorite Starbucks beverage by simply flashing the ‘Starbucks Touch’ smartphone case. Starbucks has teamed up with Uniform Experiment, a Japanese-based men’s clothing line, to create a phone case that will automatically order and pay for your drinks, through an accompanying app. The Starbucks Touch case is designed […]
To celebrate its 60th anniversary in Canada, fast food chain KFC has created a chicken bucket that is capable of printing Polaroid photos. Called the ‘Memories Bucket’, customers can simply take a photo on their smartphones, connect to the bucket-printer via Bluetooth, and print out their selected photo. There are currently no details on when […]
To celebrate the launch of its newest flavour, limited-edition Doritos Jacked 3D Bacon Cheddar Ranch snacks, the Doritos brand is rolling out exclusive, 3D video content as part of the Doritos brand’s first, mobile-only campaign. This summer the brand is taking the video experience on your smartphone to epic new levels, turning the unique, 3D […]
To raise awareness and encourage trial of Honey Beer, the latest product line from Taiwan Beer, Wunderman Taiwan transformed several drones into mechanical bees. These bee drones could take flight, and were dispatched to help deliver six-packs directly to consumers’ offices — a one-of-a-kind, online-to-offline experience that had never before been done in Taipei! In […]
Diageo has launched a digital out-of-home (OOH) campaign for its Pimm’s brand which activates once the weather reaches 21 degrees. Planned by Carat and Posterscope, the weather-activated campaign runs across a combination of 12 of Ocean Outdoor’s premium screens in London and Birmingham, Thursdays to Sundays during peak commuter periods. Using scheduling and formatting data […]
Ogilvy & Mather Group Hong Kong has launched a product innovation campaign entitled “Pizza Hut Blockbuster Box” for Pizza Hut Hong Kong – a fresh, creative design concept which has been patented by Ogilvy. The one-of-a-kind, innovative packaging solution is available in four designs, based on romance, action, sci-fi and horror movie genres. Launched on […]
Fast food chain KFC knows that its chicken is “finger lickin’ good”, but using your smartphone while eating will most likely leave an oily fingerprint on your touchscreen. To prevent this mishap from happening, the brand invented the ‘Tray Typer’—a durable paper tray that doubles as a rechargeable, wireless keyboard for your smartphone. Connected via […]
Domino’s is coming to the aid of US pizza-lovers reluctant to pick up the phone or fill in an online order form by introducing a service whereby consumers need only tweet a pizza slice emoji to the chain’s Twitter handle to make their order. Regular Domino’s customers will not even have to type in their […]
Following the success of the printed banana trophy created by Dentsu Y&R Tokyo for the 2014 Tokyo Marathon, the agency has created something to up the innovatation game in the 2015 marathon: the wearable banana. For their client, Dole, producer and marketer of fresh fruit and vegetables, Dentsu Y&R Tokyo have created something they term […]