DotLabel provided digital marketing campaign support for the highly successful Hendrick’s Gin L.E.V.I.T.A.T.R.E installation at Toronto’s Nuit Blanche Festival, the city-wide celebration of contemporary art. To promote its ‘unusual’ nature, Hendrick’s Gin floated a hot air balloon known as the Hendrick’s L.E.V.I.T.A.T.R.E (“Levitating, elevating, voluminous, illuminating, tantalizing, amazingly towering roaming eye”) more than 40 feet above […]
Asda launches a customer-centric Christmas campaign with a difference – it has developed an integrated campaign that promises to bring to life the excitement of the entire festive season under the tagline ‘Christmas made Better’. The campaign is made up of 26 individual moments of Christmas, moving in rhythm with the season and building up […]
Bacardí rum introduces “We Are the Night,” an integrated, global campaign that revels in the distinctive night personas that come to life under the cover of darkness; daytime conventions are shed, under the notion that while some “carpe diem,” others “carpe noctem.” The campaign launches with a 30-second TV spot that features a cast of […]
Pepsi announced the launch of The Sound Drop, a new music platform, in partnership with iHeartMedia, Shazam and MTV, that will provide emerging artists with a powerful stage to promote their story, share their art and connect directly with their fans. The Sound Drop will officially launch at 2016’s MTV Video Music Awards with appearances […]
Colgate Sensitive Pro-Relief is teaming up with Jamie Oliver Group’s Food Tube, ITV and a host of UK food festivals for a new social, digital and experiential campaign by MEC Wavemaker. Jamie Oliver Media Group, MEC Wavemaker and Colgate have co-created a content series called ‘Take an Extra Bite out of Life” featuring food and […]
With one sip of the delicious taste of Diet Coke, a long commute can feel like an urban adventure, and that unexpected Friday afternoon meeting might as well be an impromptu party. Since 1982, Diet Coke fans have been turning to the no-calorie sparkling beverage because they love its taste. And now, they can see […]
Tuborg beer is launching a brand new global marketing campaign called ‘Always Say Yes,’ building on the cultural ‘FOMO’ trend, or ‘Fear of missing out’, and encouraging a positive attitude. The campaign is a fully integrated, 360 degree campaign, encompassing a new TVC, out of home print campaign, digital and point of purchase for the […]
https://www.youtube.com/watch?v=uXZ9Ofou2Lc Lay’s – the world’s #1 snack brand – announced today a major global integrated marketing campaign and new multi-dimensional promotional partnership featuring record breaking football superstar, Leo Messi. The campaign celebrates the simple pleasure of globally enjoyed Lay’s potato chips and extends across three executions: master brand communication, Lay’s Deep Ridged snacks and an […]
For nearly 90 years, Honey Maid has been a wholesome part of snack time, and today the brand launches its latest integrated marketing campaign that celebrates a continued commitment to making nutritious products for every wholesome family. With the new “This is Wholesome” campaign, Honey Maid recognizes that while the makeup and the day-to-day lives […]
Nando’s is launching an integrated ad campaign promoting its new electronic loyalty card. The new campaign, which comprises radio, outdoor and press ads, is by 18 Feet & Rising and breaks on Thursday, 17th October. The radio ads are set around various situations where people try to use their Nando’s loyalty cards incorrectly, such as […]
