To drive awareness of its gourmet Signature Collection range, McDonald’s UK has signed a deal to become the 2018 broadcast sponsor of ITV’s Rugby Six Nations coverage. The partnership, brokered by ITV and OMD UK, starts on 4th February and includes sponsorship of all ITV’s broadcasts of England, Ireland and Italy home games. It covers […]
One of the best Pizza in Ireland just got better. Platform Pizza, rated number one by readers of The Irish Times, has launched an digital ordering and delivery service with the help of Preoday. The restaurant has a huge fan base which have rated it number one in Bray, Co. Wicklow on Trip Advisor, and previously voted it the […]
The UK is being challenged to debate the best time of day to eat Kellogg’s Corn Flakes to achieve #MyPerfectBowl in an advertising campaign created by Leo Burnett London and featuring a diverse cast of real people. The ad’s stars come from across the UK and Ireland, all with differing lifestyles and routines: including 9-5ers, […]
KFC is using President Donald Trump’s now infamous “Nuclear Button” tweet to rag on fast-food rival McDonald’s. On January 3rd, KFC’s UK and Ireland Twitter account tweeted: McDonald’s leader Ronald just stated he has a “burger on his desk at all times”. Will someone from his big shoed, red nosed regime inform him that I […]
Christmas ads are usually epic affairs and usually either heartstring tugging stories or heart-warming glimpses of family togetherness. Mother London’s Christmas ad for KFC though is strikingly different. Firstly, there’s not even one strand of tinsel. No baubles. And no Santa Claus. There’s not really a set. The ad is shot in a gym. The ad […]
Kellogg’s throws its hat into 2017’s battle of the Christmas ads – asking Mr and Mrs Claus how they eat their Kellogg’s Corn Flakes. As part of the #MyPerfectBowl campaign by Leo Burnett London, which asked the UK and Ireland to describe their perfect bowl of Corn Flakes, Kellogg’s has visited Santa and his elves […]
Dublin creative agency Boys and Girls launched its new campaign for iconic tequila brand, Jose Cuervo for Ireland, Europe, Middle East, Africa and Asian markets. And where better to begin than with the celebrations for Día de los Muertes (Day of the Dead October 31st – November 2nd)? It’s the quintessential Mexican holiday with a 200 […]
Albert Bartlett, the UK’s leading grower and packer of potatoes, is launching its autumn 2017 national television advertising campaign, starring its award-winning branded Rooster potatoes and Frozen Rooster Homestyle Chips. The campaign, created by creative agency Holmes Hobbs Marcantonio (HHM) and directed by Joe Marcantonio comprises two thirty-second ads and two x 10 second cut-downs of them. […]
Over a million viewers watched the Facebook livestream as Barry Johnson, chocolate lecturer at London South Bank University’s National School of Bakery, won the UK and Irish national selection of the World Chocolate Masters last week. After a day filled with all-sensory excitement created by UK and Ireland’s new generation of highly creative chocolatiers and […]
Unilever has added a new range of products to the Elmlea portfolio. Originally launched in 1984 the cream alternative now features ‘Extra Creamy’ and ‘Stir In’ for the ever-busy consumer to inspire meal times. In order to communicate the key benefits of their new products, Elmlea sought the help of London based studio, Slice Design, […]