Coca-Cola has set its sights on winning over social media users after unveiling a custom built ‘selfie bottle’ which will take your pic whilst glugging down the fizzy drink. Devised by Gefen Team for the Coca-Cola Summer Love campaign, Israel’s largest outdoor brand event, the resulting selfies can be shared on Snapchat, Facebook and Instagram. […]
News headlines in Israel tend to be somewhat negative. Focusing on the bad news that happens there and at other times showcasing the rude, boisterous and sometimes shameful misbehaviour of Israelis. That’s why, in an effort to spread goodness and celebrate a brand that makes life in Israel that much sweeter, the country’s leading chocolate […]
From the people who brought you 2015’s viral hit and the chocolate industry’s ickiest faces now comes the sequel. A true glimpse into children’s psyche and what makes them tick – hint it’s not strong Bitter Dark Splendid Chocolate. There is no way around it; some things (not many) still belong exclusively to the realm […]
During ‘Coca-Cola Summer Love’ – The summer’s biggest event that took place in Israel, Coca-Cola created a unique bottle that has never been seen before: Wish in a Bottle – The bottles were developed and custom made just for this event. In order to make the idea come to life – Coca-Cola and agency Gefen […]
Coca-Cola Israel and digital agency Gefen Team have recently launched a campaign that had them printing over two million exclusively designed labels for its bottled Diet Coke beverages. Using a special algorithm, Coca-Cola managed to generate millions of different labels in various permutations of colors and shapes automatically for their ‘Stay Extraordinary’ campaign. According to […]
Salt of the Earth introduced a new, sophisticated automatic packaging production line to improve quality and expand packaging options. The total investment is €1 million. The high-tech automatic packaging system is designed for tablets and granular salt products. Using rolls instead of traditional premade polyethylene (PE) bags, the new system enables the expansion of product […]
To launch the new Coca-Cola Mini bottle in Israel, Gefen Team decided to introduce it to consumers using someone they are very familiar with… themselves. The team created 3D printed mini figurines of consumers – their own little doll, which looks exactly like them, only in mini. Using the latest in 360° scanning and 3D […]
“Coca-Cola Summer Love” is the annual summer event for Israeli teenagers – a once in lifetime experience. Unfortunately, not everyone can join the fun. So how do we bring this amazing experience to those who can’t physically be there? Coca-Cola presents: The Social Robot – a robot that allows teenagers to be part of the […]
Coca Cola Israel has joined the brand’s global #shareacoke campaign, in which people could purchase personalized cans and bottles with their names on it. Building on this great idea, we decided to take it even a step further: We created a personalized road that greeted our consumers as they approached it, in the same personalized […]
Google Trends reveals the dramatic growth in veganism is not confined to the UK and USA. Google reveals searches for vegan on Google have doubled since 2011 in the UK, Germany, Israel and Romania. The Vegan diet trend is now officially a worldwide trending phenomenon. Vegfest UK , celebrating their 10th anniversary this year, run […]