KitKat sounds like “kitto katsu,” which means “surely win” in Japanese. That’s made the chocolate bar from Nestlé a popular gift for students studying for university entrance exams, as a way to give them some encouragement during what is surely one of the most stressful times in a young person’s life. Building off its award-winning KIT […]
The ‘McChocolate Potatoes’ is McDonald’s Japan latest addition to it’s menu. If you are a lover of chocolate and fries, this new a-la-carte item combines McDonald’s fries with drizzles of white and milk chocolate sauce. The treat will hit stores across Japan on 26 January, and will be available till mid-February.
Japanese brewer Asahi have reportedly made a 400bn yen (£2.3bn) bid for beer brands Peroni and Grolsch days after Danish brewer Carlsberg confirmed that it wouldn’t be investing in the brands. According to Japanese newspaper The Yomiuri Shimbun, Asahi’s bid for the two brands that AB InBev is planning to sell off following its takeover […]
Japanese whisky brand Chivas Regal Mizunara has taken a trip to Scotland’s iconic Strathisla Distillery for its new ‘Mizunara’ campaign, in a shoot produced by Edinburgh-based Service Production Company LS Productions. The campaign from Havas Worldwide sees Japanese ex-sumo star Takanohana Oyakata visit the Strathisla Distillery to meet Chivas’ Master Blender Colin Scott. As one […]
If you are looking for a unique dining experience in Japan, be sure to check out restaurant chain Zauo. It has a quirky dining concept where customers are encouraged to catch their own meal. The wait staff provides them with a rod and bait, and the customers are free to catch whatever fish available in […]
You can now order and pay for your favorite Starbucks beverage by simply flashing the ‘Starbucks Touch’ smartphone case. Starbucks has teamed up with Uniform Experiment, a Japanese-based men’s clothing line, to create a phone case that will automatically order and pay for your drinks, through an accompanying app. The Starbucks Touch case is designed […]
Burger King Japan appears to be getting its inspiration from the roulette wheel in coming up with ideas for its latest offerings. The fast food chain is taking a chance on an all-red chicken burger that serves as a counterpoint to its limited-time all-black hamburger. Its Aka (“Red”) Samurai Chicken burgers go on sale on […]
Honoring the 30th anniversary of Super Mario Bros., Tower Records stores in Japan have joined forces to put together a series of Super Mario-themed pop-up cafes, serving up sweet and savoury delights in pixelated style true to the popular 80s video game by Nintendo. Open from 22 June to 5 July 2015, customers can spend […]
Following the success of the printed banana trophy created by Dentsu Y&R Tokyo for the 2014 Tokyo Marathon, the agency has created something to up the innovatation game in the 2015 marathon: the wearable banana. For their client, Dole, producer and marketer of fresh fruit and vegetables, Dentsu Y&R Tokyo have created something they term […]
Would you like to carry the scent of your favourite Whopper burger with you all day long? Burger King Japan is set to release a fragrance called the ‘Flame-Grilled’ on 1 April 2015, in celebration of Whopper Day. The one day promotion includes a free Whopper burger with every purchase of a perfume bottle. While […]