Eight Partnership HK Designs Bakery Concept in Japan Around the Traditional French Boulangerie

Eight Partnership HK Designs Bakery Concept in Japan Around the Traditional French Boulangerie

Eight Partnership Hong Kong has unveiled a new café bakery concept in the northern Japanese ski resort town of Niseko. Located at the heart of the village, Koko is a modern take on the traditional French boulangerie, infused with a Japanese aesthetic. Eight developed the concept and creative direction for the visual identity and the […]

BC&F Dentsu Celebrates the Bonds Between Japanese + Kiwi Culture with ‘Friendship Sake’

BC&F Dentsu Celebrates the Bonds Between Japanese + Kiwi Culture with ‘Friendship Sake’

Barnes, Catmur & Friends Dentsu, New Zealand’s leading Japanese advertising agency, have created a stylish seasonal gift for the holiday season. After acquiring a large shipment of sake from Gekkeikan, the agency designed and produced the ‘Friendship Sake’. Featuring a Japanese style illustration and a stylish paper hat, it celebrates the bonds and similarities between […]

Asahi Super Dry Continues Search for Beer Perfection in Latest Film

Asahi Super Dry Continues Search for Beer Perfection in Latest Film

TBWA, Auckland has launched a new film in support of Asahi Super Dry, the number one beer in Japan. Andy Havill, category manager – New Zealand beer and cider, Independent Liquor said: “Asahi Super Dry is a beer with perfection at its heart and this is a playful take on the serious science that goes […]

Domino’s Trains Reindeer to Deliver Pizza for Christmas in Japan

Domino’s Trains Reindeer to Deliver Pizza for Christmas in Japan

Domino’s Pizza has garnered a reputation for its innovative approach to new delivery methods having tried everything from drones to autonomous bots and now the pizza giant is adding a festive spin to its marketing with the help of reindeer. In Japan’s northernmost island of Hokkaido, reindeer are being tasked with carrying out Domino’s deliveries […]

New Zealand and Japan Collide as Steinlager Unveils new Tokyo Dry

New Zealand and Japan Collide as Steinlager Unveils new Tokyo Dry

Steinlager Tokyo Dry, the iconic brewer’s newest beverage and biggest launch since Steinlager Pure hit shelves 10 years ago, was unveiled to the public on Noverber 1. The new brew takes the best of New Zealand’s raw ingredients and combines them with Japanese brewing mastery to produce Steinlager Tokyo Dry. In launching this product, Lion […]

B&B Studio Brews up New Look for Nestlé Premium Tea Capsule Brand SPECIAL.T

B&B Studio Brews up New Look for Nestlé Premium Tea Capsule Brand SPECIAL.T

Nestlé’s premium tea capsule system SPECIAL.T has relaunched with an iconic and disruptive new design by B&B studio, which brings the brand’s magical and fantastical world to life for consumers. The design takes inspiration from the enchanting SPECIAL.T world, originally created for online and advertising channels, and communicates it through packaging. B&B studio was also […]

This Japanese Spot for Nissin Ramen Explodes Ad Fads

This Japanese Spot for Nissin Ramen Explodes Ad Fads

“SamuraiDroneCatIdolSuperhumanRubeGoldbergViewerWarningTooExplosiveHighSchoolGirl”. This new spot for Japanese noodle brand Nissin Chikin Ramen may be a bit of a mouthful, but it’s an explosive eyeful too. Crammed with references to recent hit Japanese ads and popping with pop culture, it’s a frenetic race through hits such as the award winning Shisheido ‘High School Girl’, the parkour-crazy viral […]

McDonald’s Launches Anime Series as Part of ‘Join the Crew’ Drive

McDonald’s Launches Anime Series as Part of ‘Join the Crew’ Drive

McDonald’s has launched a series of anime shorts to help it attract part-time staff in Japan. The coming-of-age-style ‘Join the Crew’ (Crew ni Narō) campaign follows the adventures of a crew member called Sumire, with a different version being broadcast for each region in the country. The colourful and expressive series follows the novice employee […]